Have you ever thought that the Teams messages and emails you send will be worth millions one day?
Turns out, they can still be valuable even after their original purpose becomes obsolete. That's what happened to Spirit Airways. The company has gone bankrupt, and they auctioned everything they owned. Google bid $10M on their data. Not customer or invoice data. Just their operational data—emails, Teams messages, and system logs.
But how did they come up with that number? How do you value your data? I briefly covered it in my recent blog post.
Let me know how you'd value yours.
Google Offered $10M for a Dying Airline's Data. How Can You Value Yours?
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