Human posts won clearly in marketing, innovation, and healthcare.
(Buffer) The headline: a median engagement rate of 4.82% for non-AI posts and 5.87% for AI-assisted ones. It doesn’t contradict the LinkedIn data. Plain posting is cheap.
Key takeaways
- Buffer’s data is from 2024 and from Buffer.
- Does AI-generated content get less engagement?
- In Buffer’s 1.2M-post data, AI-assisted posts had higher median engagement, with marginal gains on LinkedIn and YouTube.
In Originality.ai’s LinkedIn data, human posts did better in marketing, innovation, and healthcare, and AI posts did better in leadership and inspiration content.
Read the full article: https://www.trendix.tech/ai-social-automation-cases-data/
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