Traffic arbitrage is buying clicks for less than you earn from them, and the only number that tells you whether you are doing it is break-even conversion…
Four conversions at $140 is a $35 cost per acquisition against a $30 payout, so it looks like a loser. Illustrative inputs (a $30 payout, a 15% reversal rate) are assumptions, not market data. Budget the pilot at the cost of 35 conversions at break-even CPA: 35 × $25.50 = $892.50.
Key takeaways
- If you cannot afford that ceiling for one offer, you cannot responsibly test one offer.
- Before spending, compute break-even CVR for each offer-CPC pair.
- Meta’s reported conversions and your network’s confirmed conversions are different counts, and pixel-only tracking can miss events that server-side…
Resolving it needs paired campaigns with equal budgets, an identical offer, and conversion counts reconciled to the payout ledger.
Read the full article: https://www.seohack.info/traffic-arbitrage-for-beginners/
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