Start sending Plain-Text emails
This article first appeared on my project Growthhacklist.
Sending plain-text emails can increase the response rate of your newsletter. Karthik Suroju of Newton shared this little idea in an interview. They increased their email response rate by +156% by just sending Plain-text email instead of HTML emails.
They are also following always three important rules with every email:
- They never send ‘No reply’ emails
- They encourage users to reply to all emails, newsletters included.
- They respond to all queries within a few minutes, even on holidays.
What are other makers doing?
While writing this article, I started to ask other indiemakers in the subreddit of Entrepreneurs and on Indiehackers what they think about plain text emails - here are some answers:
It's really interesting that all comments are in favour of plain text emails. If you want to see what other bigger companies are doing, you can also take a look at the website Good Email Copy and copy the style of successful StartUps/Companies like Slack or Basecamp.
Sources:
Case Studies: 2019’s Top 10 Growth Hacks
Lessons Learned: Why Newton Swears by Plain-Text Emails
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