Experiential marketing is growing as AI floods feeds with content. But most event buzz never reaches AI search. Here's how to make your experiences citable.
Key takeaways
- Experiential marketing spend passed its pre-pandemic peak, reaching $128.35 billion globally in 2024, according to PQ Media.
- In EventTrack 2026, 84% of consumer event marketers and 86% of B2B marketers plan to spend more on events this year.
- 61% of consumers say they're more inclined to buy after a live experience, and 59% feel more positive about the brand, per EventTrack.
- AI engines mostly cite Reddit, YouTube, LinkedIn, review sites and editorial pages. Attendees mostly post to Facebook and Instagram, or talk in private.
- Close that gap on purpose: publish a recap page, send content to platforms AI reads, and track AI visibility alongside leads.
📖 Read the full guide on Van Data Team → Experiential Marketing in the AI Era: Make Events Citable
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