I think it was YC at some point that said that you should try to be good at 2 of these: design, development, marketing. Not sure, can't remember the exact quote, but I definitely agree. If you can master two of those your chances of making a startup succeed go way up.
Once you're good at marketing note that many of your campaigns will still utterly fail. I've been doing this for years now and I think only 60-70% of the marketing projects I work on hit a positive ROI. For a great read on various approaches to marketing I recommend: amazon.com/Traction-Startup-Achiev...
Next you want to get basic experience with many different types of marketing:
SEM, just try buying some ads to get the feel of how it works and when you can use it for your business
Content marketing, write some blogpost and see if you can get any of them to 1k, 10k or 100k pageviews
Quora/Stackoverflow try to understand what makes things trend on those platforms
Your goal is not really to make your marketing succeed in the beginning. You mainly want to make sure you understand how all these platforms work and how and when you can use them to grow your business.
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I think it was YC at some point that said that you should try to be good at 2 of these: design, development, marketing. Not sure, can't remember the exact quote, but I definitely agree. If you can master two of those your chances of making a startup succeed go way up.
Once you're good at marketing note that many of your campaigns will still utterly fail. I've been doing this for years now and I think only 60-70% of the marketing projects I work on hit a positive ROI. For a great read on various approaches to marketing I recommend: amazon.com/Traction-Startup-Achiev...
Next you want to get basic experience with many different types of marketing:
Your goal is not really to make your marketing succeed in the beginning. You mainly want to make sure you understand how all these platforms work and how and when you can use them to grow your business.