AI is becoming a regular part of tourism content, with destinations, museums, attractions, and tourism organizations using it to create and translate text, produce audio narration, and generate images and voices. As the EU AI Act’s transparency rules now apply, tourism entities need to understand when AI-generated content must be identified or disclosed. This is especially important when AI is used to recreate voices, people, places, or events in ways that could appear authentic.
SmartGuide digital audio guide platform supports tourism organizations in communicating AI-generated content in line with the applicable requirements. However, using a platform with built-in AI transparency measures does not make every piece of published content automatically compliant—the responsibility also lies with the content author.
This blog takes a closer look at the EU AI Act’s requirements for AI-generated tourism content and explains what authors should consider when using AI for text, translations, audio, and images.
Read full blog here: https://blog.smart-guide.org/en/eu-ai-act-compliance-for-tourism-content-a-practical-guide-for-smartguide-authors
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