Simply, developing mobile applications that are compatible and accessible through multiple Apple products like iPhone, iPod Touch, and iPad is known as iOS app development. Usually, business persons like you choose an iOS app development company to develop their applications.
But, here they made mistakes, due to the lack of awareness and knowledge of it.
They thought, knowing about the iOS development process is unnecessary to avail of an iOS app from the best development firm. In contrast, such basic knowledge is essential before choosing a company to develop your application to get a better product.
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