Most lead lists I've seen go wrong in the same spot. Somebody picks the tool, picks a country, and hits go. Then half the rows are companies they'd never call anyway.
Agencies that resell the tool. Your own customers. A competitor's partner. Companies too small to have a person who'd own the decision.
So now I write the "not these" list before anything else. Takes ten minutes. It's usually five to eight lines, and it cuts more junk than any extra filter I've tried.
A few I keep reusing:
- current customers (paste the domains, don't trust memory)
- agencies and freelancers building for clients
- anyone already in an open deal in the CRM
- companies you lost in the last six months, unless something real changed on your side
Then the requirement itself can stay simple. One tool, maybe a second one with "all" if it really matters.
That's how I set up orders on https://stackshortlist.dev too. Exclusions go in the order, and the list comes back without the rows you'd have deleted by hand. One payment per list. Pricing is on https://stackshortlist.dev/pricing.
What's on your exclusion list that most people forget?
Written with AI assistance, edited by me.
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