On November 19 2020, Vietnam's Huawei Developers Day ended in Hanoi. The theme of the seminar was Unlock the global market, focusing on the game field, attracting nearly 60 leading game developers from Vietnam.
Huawei Advertising Network: Leading Game Revenue Growth Strategy in Vietnam
Maintaining the ability to develop revenue is critical for long-term games. But when foreign giants make up a large share of their investment in the domestic market, this becomes a difficulty for Vietnamese developers. In this case, for game developers who want to grow in the long term, expansion into the international market is an inevitable trend.
To address this issue, Huawei AppGallery, a mobile app store, has invested in the development of Huawei's advertising network. For developers, multiple sources of revenue can be realized, even for free applications. In a short period of time, developers can establish advertising partnerships with Huawei. They can integrate Ads Kit of HMS Core to gain profits from advertisements in video game applications. Ads kit will enable developers to have high-quality promotions from advertisers in more than 220 countries.
One of the guests at this event, Mr. Dang Thanh Long, Chief Technology Officer of Segu Company, a well-known developer, said, "Huawei AppGallery is a huge partner for us and will help us quickly realize our desire to bring value to global users through mobile apps and make life better, Happier. "With the advantages of Huawei AppGallery, Vietnamese developers will no longer rely on a single market for revenue. Instead, they are entirely proactive in looking for opportunities to increase sales and penetrate global markets.
Local policy support and technical support: Huawei AppGallery Plus HMS Core
The local developer support policy is an innovation of Huawei AppGallery's competitive edge. “The Huawei Developer Fund” established to help developers obtain resources and reinvest game quality and content for long-term development. From the technical perspective, the HMS Core can be connected to applications to meet four key requirements, including graphics development, network acceleration, technical innovation, and monetization. In this process, the Vietnamese technical team and local experts will also be provided, to help them overcome language barriers and cultural differences when releasing games in the marketplace.
In addition to improving the content discovery and recommendation system, Huawei AppGallery also highlights the difference in revenue sharing rates between the app store and developers. Specifically, by working with Huawei AppGallery, developers can earn up to 90% of the revenue from ads on their apps. This share will continue until the end of 2020 and will reach 80-20% by 2021.
Huawei AppGallery will become a very good platform for developers in Vietnam who want to achieve long-term growth and gain access to the international market, and HMS Core will help its applications achieve more functions after integration.
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