Most free ASO tiers are marketed as "free forever" and then quietly rate-limited somewhere you only discover after you've built a workflow around them. We went the other way: the free plan's ceiling is small and stated as a number, not a vibe.
The actual numbers
Storelift's free plan tracks 1 app, 15 keywords, across 2 countries. That's the whole ceiling — no "up to X, fair use applies" fine print underneath it.
We could have written "unlimited (fair use)" instead. It reads better on a pricing page. We didn't, for a specific reason: an unlimited-sounding free tier that's secretly capped by infrastructure cost is a promise you can't keep without either quietly throttling people or quietly eating the cost forever. Both of those end with a user finding out the hard way.
Why 15 and not 50
The number isn't arbitrary marketing math — it maps to what a single small app realistically needs to sanity-check before paying for anything. One app rarely has more than a dozen or so keywords worth tracking daily; 15 covers that with room, without covering "run your whole portfolio for free," which is the actual boundary a free tier exists to hold.
Two countries is the same logic applied to storefronts: enough to compare your home market against one expansion target, not enough to do full international rollout planning without paying for it.
What this buys you as a user
A stated ceiling you can check against before you invest a workflow in a tool. If 15 keywords and 2 countries genuinely cover your one-app case, the free plan is not a trial with a countdown — it's a permanent tier that does exactly what it says, and you can verify that by reading the plan page instead of trusting a testimonial.
The full plan breakdown, including where the paid tiers pick up, is on the pricing page. We build Storelift — a keyless ASO tracker, no API keys, no OAuth grant to your developer console required to start.
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