Sales specialists should be engaged in selling products, not in spending their working time searching for phone numbers of prospects, switching between different programs, noting their actions, preparing for making another call and other things like this.
But for some outbound sales specialists, such tasks remain relevant during most of the day.
An AI Power Dialer for Salesforce might be the solution to this problem.
It helps to automate processes associated with outbound calling, connect Salesforce CRM data and AI-driven call intelligence and minimize repetitive tasks.
What Is an AI Power Dialer for Salesforce?
A Salesforce Power Dialer allows sales representatives to go through the prearranged list of leads or contacts and make calls following the pre-established schedule of dialing.
This tool allows them to skip all manual operations with leads, including searching for their phone numbers, calling and switching back to Salesforce.
The AI technology makes it even more helpful for sales teams.
Reasons Why Manual Calling Delays the Sales Team’s Work
Think about what takes place in a regular manual sales call.
The rep looks up the prospect in Salesforce, copies the phone number, opens a different application to make the call, takes notes, goes back to Salesforce, logs the information, updates the data, and repeats the process for another prospect.
Making one call does not seem like a big deal. But when this process is repeated many times each day, it becomes costly. This process also causes yet another problem—CRM data gaps.
How AI Improves Power Dialing Technology
Conventional Power Dialing systems have mainly concentrated on the efficiency of dialing process. An AI Power Dialing system goes beyond this by providing assistance to the team on capturing and analyzing the conversation.
This can be done through AI-based transcription where the transcription process is done automatically without the need for typing down all that is said during the call. Sentiment analysis can add extra context to the conversation, whereas call summary would enable reps and managers to easily go through the discussions.
The Place for 360 CTI
Salesforce Power Dialer, Click-to-Dial, Call Automation, Automated Call Transcription using AI, Sentiment Insights, Call Recording and Salesforce Connected Calling are some of the services available in 360 CTI’s sales telephony solution.
Outbound dialing teams can benefit from Power Dialer as it allows representatives to work through calling lists with their call activities integrated with Salesforce. This would be useful especially for companies wanting to boost their outbound activity without having to deal with extra CRM management work.
For management, it provides better oversight as all the important calling details will be linked to Salesforce leads, contacts and other CRM entries.
Salesforce Integration Importance
It’s possible to boost calling efficiency with a stand-alone dialing solution. However, the absence of integration will lead to creation of just another data silo. And it doesn’t make much sense. Salesforce is usually considered the primary source of information for the sales department. This is where leads, contacts, opportunities, activities are stored.
Here reports are built by the management. Here the sales leadership takes their decisions based on the available information. Thus, the perfect calling flow shouldn’t involve choosing between the dialer and Salesforce. Both tools should work together.
A good integration can ensure smooth workflow:
salesforce information → dialing → call → notes → result → follow-up → Salesforce update.
And the number of steps which require human intervention is minimal
AI Does Not Replace the Sales Rep – AI Makes the Process Seamless
The future of outbound sales most likely would not be characterized by complete removal of people from the sales process. As far as complex B2B sales go, trust, judgments, communication, negotiation, timing, and relationships are the key issues. It does not matter whether a company uses a dialer or not. The task ahead is more tangible than it seems at first glance.
Implement AI to eliminate repetitive actions involved in the sales process. Leverage software for dealing with the predictable activities. Let salespeople take care of the unpredictable ones. This is where an AI power dialer for Salesforce can make a difference. Not due to its ability to make someone a great sales rep overnight.
Due to providing salespeople with greater number of selling opportunities.
Conclusion
The sales teams do not necessarily require their salespeople to be more productive. They require assessing the time wasted on unnecessary actions. If salespeople have to switch between Salesforce, spreadsheets, phones, note-taking services, and other follow-up actions on a constant basis, just increasing the number of calls will not resolve the issue. A power dialer could provide a solution by combining
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