I am a developer. Not a marketing specialist, not SEO expert. Developer. For some time I had an idea for side project. Dropshipping. Yeah, not a "wow" , but curiosity - had to deep dive into shopify, analytics, the whole dropshipping process. I got fueled by coffee and powered by that idea. And it emerged - website done. Now the real issue began: getting customers. Did FB and Insta accounts, started marketing ads for popularity and what in marketing world is know as 'traction'. Had to post daily to start getting users and customers. Most of the posts were from ChatGPT - saving time and giving me ideas. And customers came, restored the faith that this endevour can be profitable.
A friend of mine got interested and tried the same (i explained the process) and hit the no-users wall again. We are not marketing experts, remember?
We tried some tools. They all do the job, to get you a post, with each having different features, having their respective pros and cons. I will share my findings bellow, keep in mind that we didn't try every tool possible, some of them are what we researched only.
So it brought another idea in my head: wrapper around openai for posts generation, having specific prompt for small businesses, tailored or shaped by the rules and "requirements" or "best practices" for each social media platform - i.e twitter/x free account has limit of 280characters.
And I build PostMold - Tool for social media posts generation. Give it a business type, context (theme) , select tone and what platform you will post for and it will generate the post itself. And it uses OpenAI. Here are some of my findings and thoughts, keep in mind this is my own opinion, but more summarized:
Canva
- Focus on: Graphic design and visual content creation
- AI Text: Offers AI-generated captions, but it's secondary to visual tools
- Best For: Users who need both design and text in one place; can feel bloated if you only want quick copy
Copy.ai
- Focus on: General-purpose AI writing for marketing (ads, blogs, emails, etc.)
- Social Media: Can generate social copy, but output doesn't seem like platform-optimized
- Best For: Marketers needing flexible content across multiple formats, not just social posts
Predis.ai
- Focus on: AI-generated visuals (carousels, reels, static posts) with optional text
- Scheduling: Includes post scheduling and competitor analysis
- Best For: Visual-first brands looking to generate and publish content from one tool
SocialBee
- Focus on: End-to-end social media scheduling and content management
- AI Assistant: Helps with post ideation and light copy generation
- Best For: Businesses managing multi-platform calendars who need scheduling + basic AI support
Buffer
- Focus on: Social media publishing, scheduling, and analytics
- AI Assistant: Suggests post variations and rewrites, seems basic to me
- Best For: Creators or teams focused on distribution, with light AI help for text suggestions
ChatGPT
- Focus on: General-purpose AI assistant
- Social Media: Can generate posts with prompts, but requires manual tweaking
- Best For: Tech users who enjoy writing and iterating with AI manually to get the perfect prompt (can add gpt's for "templating")
And this is my idea
PostMold
- Focus on: Pure, AI assisted text generation for social media posts
- No Clutter: Deliberately excludes design tools to keep it simple and fast - you get result in seconds.
- Platform-Optimized: Text is specifically crafted for Instagram, LinkedIn, X, and Facebook "rules"
- Tone Flexibility: Choose from tone presets that align with your brand voice or what you think might be good.
- Best For: Small businesses and creators who want clean, effective, on-brand text posts fast, without any overwhelm.
It's live, free to try (free account), only thing needed is your email for registration.
https://www.postmold.com/
Thank you for your time and attention, and for reading so far.
Top comments (0)