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EventBridge asynchronously decouple a SaaS application

How to asynchronously decouple a SaaS application feeding updates to other applications?

1. Amazon SQS (Simple Queue Service)

  • Use case: Decouples components by sending messages to a queue.
  • Limitation for this case:

    • SQS is a point-to-point queue system. Each message is consumed by only one consumer.
    • If you have multiple applications (in-house + third-party) that all need to receive the same updates, SQS won’t broadcast to all — it only delivers to one consumer per message.
    • You’d need extra complexity (fan-out architecture) to handle multiple consumers.

⚡ Conclusion: SQS is not ideal if updates must go to multiple consumers directly.


2. Amazon SNS (Simple Notification Service)

  • Use case: Pub/sub model — good for broadcasting messages to multiple subscribers.
  • Limitation for this case:

    • SNS is great for simple push notifications to multiple endpoints.
    • But if the SaaS application sends updates to in-house and third-party apps and those third-party apps may not support SNS subscription protocols (HTTP/S, email, SMS, Lambda), SNS becomes harder to manage.
    • SNS has no built-in persistence beyond a short retry policy (minutes).
    • If consumers are offline, they may miss updates unless paired with SQS (SNS → SQS pattern).
    • SaaS → SNS integration often requires more setup and protocol handling.

⚡ Conclusion: SNS alone doesn’t guarantee reliable delivery if consumers are temporarily offline or need message persistence.


Better option for this use case

For asynchronous decoupling where:

  • multiple consumers exist,
  • updates are critical,
  • some consumers may be offline or third-party,

Amazon EventBridge is the best choice.

Why EventBridge?

  • Supports event-driven architecture.
  • Allows multiple targets (in-house apps, third-party SaaS apps, Lambda, Step Functions, etc.).
  • Has event buses to route events based on rules.
  • Can handle schema validation for SaaS events.
  • Supports SaaS integrations via partner event sources.
  • Can persist events for up to 24 hours if needed.

✅ This makes EventBridge ideal for a SaaS application feeding updates to multiple consumers asynchronously without tight coupling.


Summary Table:

Service Pros Cons
SQS Durable queue, message persistence Single consumer per message, needs extra complexity for fan-out
SNS Pub/Sub to multiple endpoints No persistence, consumers must be active, protocol limitations
EventBridge Pub/Sub with rules, persistence, SaaS integrations More setup complexity than SNS/SQS

💡 In short:

  • SQS = single consumer, not direct fan-out.
  • SNS = pub/sub, but no persistence and limited protocol handling for third-party apps.
  • EventBridge = best for SaaS multi-consumer async decoupling.

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