Meta CTO Defends MR vs. VR Debate: Branding Move or Consumer Confusion?

Meta’s CTO, Andrew Bosworth, addressed criticism over the company’s choice to use “MR” (Mixed Reality) as a blanket term for both Mixed Reality and Virtual Reality. While developers argue this creates confusion, Meta says the change is a marketing strategy to simplify terms for new users and compete with Apple’s Vision Pro. Bosworth dismissed the backlash as a “manufactured controversy” and emphasized the need to attract new consumers rather than cater to existing tech-savvy audiences.

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