We Added a /refer Page to TIZZLE: A Cleaner Referral Flow That Actually Converts

We just shipped a new page on the TIZZLE site: /refer.

The goal was simple:

make referrals frictionless, clear the payout model up front, and remove the back-and-forth that usually slows intros down.

Why we added it

A lot of referrals were already happening through DMs and email.

That works, but it creates avoidable problems:

• missing client details
• unclear expectations on commission
• inconsistent handoff process
• no obvious place to send people who want to refer someone

So we moved that flow into a dedicated page with one clear CTA and a short submit process.

What the new /refer page does

The page explains the referral program in plain language:

• earn 10% of first project value
• no cap on number of referrals
• open to developers, agencies, consultants, clients, and friends
• payout after the referred client’s first payment clears

Then it gives a direct submit form for:

• referrer details
• client details
• service type needed
• optional project context

No account creation.
No long onboarding.
No extra steps after submit.

The conversion decisions behind it

We kept the page focused on one journey:

1. understand the reward quickly
2. see concrete payout examples
3. trust the process through FAQ
4. submit in under two minutes

A few implementation choices mattered:

• clear hero copy with immediate value proposition
• reward banner anchored around the 10% model
• example payout figures tied to actual service pricing
• FAQ section to remove uncertainty before form completion
• minimal form fields to reduce abandonment

Why this matters for service businesses

If referrals are part of your pipeline, treating them like a side process costs you.

A dedicated referral page makes the channel:

• easier to share
• easier to measure
• easier to scale without manual coordination

It also improves trust because terms are visible before anyone submits.

Final thought

Most sites optimize for leads from search and ads, but under-optimize referrals even when referrals close faster.

The new /refer page is our attempt to fix that with a cleaner, lower-friction system.

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