I hit a wall with social media.
I decided to grow my accounts, but I slowed down hard. Too many reasons: I needed a break, filming plus project work is exhausting, personal stuff got in the way. Now I'm easing back in, but not every day. That hurts when you have deadlines.
So I stopped and asked: why is this so hard?
The answer: routine work. Specifically, writing the same post for every platform. Different formats, different limits, different visual styles. It's a grind.
My inversion: build a service that does the adaptation for me
I started building a tool. You write one post on my service. It adapts the content for each platform and posts it.
What "adaptation" means:
- Visuals (layout, spacing)
- Punctuation and formatting
- Text formats: HTML, JSON, Markdown
- Platform limits: max characters, forbidden symbols removed, etc.
Right now it only posts to Telegram. I'm testing it myself. Soon I'll add the rest.
Cost so far: time and focus, but no sunk cost yet
I'm not showing it publicly yet. When it's ready, I will.
Question for you: What's the one routine task you'd automate first if you could?
Shipped this as a side project. More details when I open it up.
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