Google Ads Scripts automate repetitive account management tasks.
They run JavaScript that reads and modifies your account data on a schedule.
What Scripts Can Automate
Reporting: Export performance data to Google Sheets on a schedule.
No manual data pulls — reports update automatically.
Bid management: Adjust bids based on conditions you define.
Example: Reduce bids by 20% if CPA exceeds target by 30%. Run hourly.
Budget monitoring: Alert if a campaign is pacing to overspend or underspend.
Account health checks: Automatically flag ads with "Low" quality scores, broken landing pages,
or keywords with no impressions for 30 days.
Getting Started with Scripts
Google Ads: Tools -> Bulk Actions -> Scripts.
New script: Paste a JavaScript function. Preview (does not make changes). Enable.
Schedule: Run hourly, daily, weekly, or monthly.
Recommended Free Scripts
Budget pacing monitor: Alerts if any campaign is over/under budget by more than 15%.
QS monitor: Weekly report of all keywords with QS below 6.
Broken link checker: Tests landing page URLs for 404 errors. Alerts immediately.
Performance anomaly detector: Alerts when any metric drops by more than 20% vs. prior week.
Script Safety
Preview mode: Always test a script in preview before enabling.
Preview: Shows what the script would do without making changes.
Start with reporting scripts (read-only) before moving to bidding/changes scripts.
Google Ads Scripts and account automation: yositeup.com
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