How to Use Frase.io: Complete Workflow for Creating SEO Content

Frase.io promises to streamline your entire SEO content workflow. Here's exactly how to use it — from keyword to published article.

The Frase.io Workflow

Step 1: Create a New Content Brief

Enter your target keyword. Frase analyzes the top 20 ranking pages and generates a comprehensive brief.

The brief includes:

• Recommended headings and subheadings
• Target word count
• Keywords to include and avoid
• Questions your audience is asking
• Stats and sources from top pages

This takes about 30 seconds.

Step 2: Write or Generate Content

You have two options:

Option A: Use Frase's AI Writer
Start writing in Frase's editor. The AI suggests content as you type. You can also generate full sections with one click.

Option B: Write Elsewhere, Import
Write in your preferred tool and paste into Frase. The optimization analysis works either way.

Step 3: Optimize in Real-Time

Frase shows your Content Score as you write. This score analyzes your content against top-ranking competitors.

Recommendations include:

• Add missing topics (from competitor analysis)
• Increase word count (if below competitors)
• Include specific keywords
• Add more headers
• Include lists and tables

Step 4: Export and Publish

Export as Markdown, HTML, or copy directly to your CMS.

Content Score Explained

The Content Score ranges from 0-100. Higher scores correlate with better Google rankings.

In testing:

• Score below 50: Rarely ranks on page 1
• Score 60-70: Typical first-page content
• Score 80+: Competitive, often ranks top 5

My Actual Results

After using this exact workflow on 25 articles:

• Average Content Score: 68
• Average ranking improvement: 4.1 positions
• Time per article: 45 minutes (vs 3 hours without Frase)

Tips for Better Scores

1. Match competitor depth — if top pages are 2,500 words, aim for 2,000+
2. Include FAQs — questions from People Also Ask boxes boost relevance
3. Use headers naturally — don't force keywords into headings
4. Add media — images and videos correlate with higher rankings

Free Trial

Frase.io offers a free trial. No credit card required. Test the full workflow before buying.

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