Umami Has a Free Open-Source Web Analytics Alternative

Umami is a free, open-source web analytics tool focused on simplicity and privacy. It's a self-hosted alternative to Google Analytics that respects your visitors.

What Is Umami?

Umami provides essential website metrics in a clean, modern dashboard. No cookies, no tracking, no consent banners.

Key features:

• Cookie-free tracking
• GDPR compliant by default
• Real-time dashboard
• Custom events tracking
• UTM parameter tracking
• Multi-site support
• Team sharing
• API access
• Self-hostable or cloud-hosted
• Lightweight script (2KB)

Quick Start

Cloud (free tier)

Sign up at cloud.umami.is, add tracking code:

<script async src="https://cloud.umami.is/script.js" 
  data-website-id="your-id"></script>

Self-Host

git clone https://github.com/umami-software/umami.git
cd umami
npm install
npx prisma migrate deploy
npm run build
npm start

Or with Docker:

# docker-compose.yml
services:
  umami:
    image: ghcr.io/umami-software/umami:postgresql-latest
    ports:
      - 3000:3000
    environment:
      DATABASE_URL: postgresql://user:pass@db:5432/umami
  db:
    image: postgres:15
    environment:
      POSTGRES_DB: umami
      POSTGRES_USER: user
      POSTGRES_PASSWORD: pass
    volumes:
      - umami-db:/var/lib/postgresql/data
volumes:
  umami-db:

docker compose up -d

Dashboard

Umami shows you:

• Pageviews and unique visitors
• Bounce rate and visit duration
• Referrers (where traffic comes from)
• Browsers and operating systems
• Devices (desktop, mobile, tablet)
• Countries and languages
• Pages (most visited, entry/exit)
• Events (custom actions)

All in real-time, on one page.

Custom Events

// Track button click
umami.track("signup-button");

// Track with data
umami.track("purchase", { product: "Pro Plan", price: 29 });

API

curl "https://your-umami.com/api/websites/YOUR_ID/stats?startAt=1709251200000&endAt=1711929600000" \
  -H "Authorization: Bearer YOUR_TOKEN"

Build custom dashboards and reports.

Free Cloud Tier

Feature	Free	Pro
Websites	3	Unlimited
Events	10K/month	1M+/month
Data retention	1 year	5 years
Team members	1	Unlimited
Custom events	Yes	Yes
API access	Yes	Yes

Umami vs Google Analytics

Feature	Google Analytics	Umami
Privacy	Tracks everything	No cookies
GDPR	Needs consent	Compliant
Script size	45KB	2KB
Dashboard	Complex	Simple
Self-host	No	Yes
Cost	Free (data = payment)	Free (self-host)
Learning curve	Hours	Minutes

Who Uses Umami?

With 24K+ GitHub stars:

• Developers who value privacy
• Companies in EU/GDPR zones
• Bloggers wanting simple metrics
• SaaS products needing embedded analytics

Get Started

1. Sign up for cloud or self-host
2. Add one script tag
3. See real-time analytics

Privacy-first analytics in 60 seconds.

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