A developer wanted analytics for his side project. Google Analytics felt like bringing a cannon to a pillow fight. He just needed to know: how many visitors and where from.
The Analytics Overkill
Most developers need 5 metrics: visitors, page views, referrers, countries, devices. Google Analytics gives you 500 metrics, 47 reports, and requires a PhD to navigate.
Umami is a free, self-hosted analytics tool focused on simplicity. One beautiful dashboard, zero tracking, GDPR-compliant.
What Umami Offers for Free
- Privacy-First - No cookies, no tracking, no personal data collected
- Beautiful UI - Clean, modern dashboard
- Real-time - Live visitor count
- Multiple Sites - Track unlimited websites from one dashboard
- Custom Events - Track button clicks, form submissions
- API - Full REST API for programmatic access
- Teams - Share dashboards with team members
- 1-Line Install - Single script tag, nothing else
- Lightweight - Tiny tracking script
Quick Start
docker compose up -d
# Add to your site:
# <script async src="https://your-umami.com/script.js" data-website-id="xxx"></script>
Umami vs Alternatives
| Feature | Umami | Plausible | Google Analytics |
|---|---|---|---|
| Self-Hosted | Yes | Yes | No |
| Cookies | None | None | Yes |
| UI Simplicity | Excellent | Good | Complex |
| Real-time | Yes | Yes | Delayed |
| Free Cloud | Yes (10K/mo) | No | Yes |
GitHub: umami-software/umami - 23K+ stars
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