The Pricing Formula I Wish I Had When I Started
You built something great. But when it comes to pricing — you freeze.
"Am I charging too much?" "What if they lowball me?" "I don't even have an offer page..."
This formula fixes that in 10 minutes.
The Formula
PROJECT_PRICE = HOURLY × ESTIMATED_HOURS × COMPLEXITY × 1.2
- HOURLY: Your base rate
- COMPLEXITY: 1.0 (simple) to 2.5 (very complex)
- 1.2: Scope creep buffer (20%)
Example: $100/hr × 20hrs × 1.5 × 1.2 = $3,600
Copy-Paste Calculator (Works Immediately)
Option A: JavaScript (embed anywhere)
function calcPrice(hourly, hours, complexity) {
const base = hourly * hours;
const withComplexity = base * complexity;
const withBuffer = withComplexity * 1.2;
return Math.round(withBuffer);
}
// Usage: calcPrice(100, 20, 1.5) → 3600
Option B: Google Sheets
| Field | Your Value |
|---|---|
| Hourly Rate | $ |
| Estimated Hours | |
| Complexity (1.0–2.5) | |
| Scope Buffer (20%) | × 1.2 |
| Final Price | =B2*B3*B4*B5 |
Option C: Markdown Pricing Table
| Service | Base Price | Add-ons |
|---------|-----------|---------|
| Basic | $___ | Extra revisions +$___ |
| Standard | $___ | Priority support +$___ |
| Premium | $___ | Full ownership +$___ |
Why the 1.2 Buffer?
Every project gets scope creep. The 1.2 multiplier (20%) covers:
- Unclear requirements that surface mid-project
- "Can you just add..." syndrome
- Revision rounds you didn't plan for
Without it, you're guaranteed to lose money on complex projects.
Need Help?
I offer $5 quick pricing reviews:
- I read your current offer/description
- I give you 3 specific fixes to increase your close rate
- 24-hour delivery
Then send me your current pricing page or project description.
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