Six months ago, I had zero products, zero audience, and zero revenue.
Today, I have 26+ digital products on my store, articles on Dev.to, posts across social media, and my first sales.
Here's exactly how I did it — no fluff, no gatekeeping.
Step 1: Find Problems Worth Solving
I didn't start by thinking "what can I sell?" I started by thinking "what do developers struggle with?"
The answers were obvious:
- Getting hired (resumes, interviews, portfolios)
- Being productive (Notion templates, workflows)
- Learning new tech (SwiftUI guides, AI toolkits)
- Going freelance (client management, pricing)
Each of these became a product category.
Step 2: Create Products Fast
I didn't spend months perfecting one product. I created 26 products in weeks:
| Category | Products | Price Range |
|---|---|---|
| Career | Resume packs, interview kits, portfolio guides | 490-1500₽ |
| Productivity | Notion templates, planners, workflows | 490-1900₽ |
| Tech | SwiftUI kits, AI toolkits | 990-1900₽ |
| Freelance | Client OS, finance tools | 690-2500₽ |
Key insight: Done is better than perfect. Ship fast, iterate based on feedback.
Step 3: Content Marketing Machine
Products don't sell themselves. Here's my distribution strategy:
Dev.to (70+ articles)
- Mix of SEO articles and viral content
- Every article links to relevant products
- Free value → Paid products pipeline
Threads (@kornilov_111)
- 30+ posts with engagement hooks
- Mix of tips, hot takes, and promos
- Topics: programming, technology, entrepreneurship
Telegram (t.me/SwiftUIDaily)
- Daily SwiftUI tips and career advice
- Direct relationship with audience
- Highest conversion channel
Step 4: Bundle Strategy
Individual products sell, but bundles sell BETTER:
- Career Starter Bundle: 5 products for 1490₽ (39% savings)
- Full Access subscription: 990₽/month for ALL products
The Numbers (Transparent)
- Products created: 26+
- Articles published: 70+
- Social posts: 50+
- First sale: February 24, 2026
- Revenue goal: $50 (in progress)
Is it life-changing money? No. But it's PROOF that the model works.
What I'd Do Differently
- Start with fewer, better products — quality over quantity
- Build audience BEFORE products — I did it backwards
- Focus on one platform first — I spread too thin initially
- Price higher — cheap products attract the wrong customers
Your Turn
If you're a developer thinking about selling digital products, here's your starter checklist:
- [ ] Identify 3 problems your audience has
- [ ] Create one product that solves each
- [ ] Write 5 articles that provide free value
- [ ] Share on 2 social platforms consistently
- [ ] Iterate based on feedback
Check Out My Products
All 26+ products: boosty.to/swiftuidev
Free content: t.me/SwiftUIDaily
Have you tried selling digital products? What was your experience? Let's chat in the comments!
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