one week ago I mass-dm'd people telling them about an AI plugin I built for WordPress.
Zero replies. Fair.
So I thought, what if I actually help people first?
I started browsing WordPress.org support forums, finding questions I genuinely knew the answers to. WooCommerce template overrides, REST API issues, Elementor CSS quirks. Stuff I'd spent months deep in while building my plugin.
I'd answer the question properly, and at the end I'd mention that I built a tool that handles some of this stuff through natural language.
It worked. Sort of.
Someone reached out, tried the plugin, liked it, and became my first paying subscriber. $19/month.
I stared at that Freemius notification for like five minutes. If you've ever built something alone and someone hands you money for it, you know the feeling. It's not about $19. It's proof that the thing in your head is real to someone else too.
Then two days later I got an email from WordPress.org.
My account was banned. Turns out a mod flagged my posts as self-promotion, linked my new forum account to my main one, and disabled both. And the plugin submission I'd been preparing? Rejected before it was even reviewed.
In one week I got the highest high and the lowest low of this entire project.
Here's what I learned the hard way: WordPress.org forums are not a marketing channel. The mods are right to enforce that. I was genuinely helping people, but I was also promoting my product, and those two things don't mix on that platform.
I thought I was being clever. I was being the exact person I'd find annoying if I was on the other side.
So now I'm in this weird spot. I have a product that works, one customer who actually loves it, a full landing page, a payment system running. And zero presence on the platform where most WordPress users discover plugins.
I've emailed their team to own up to it and ask if there's a path back. Maybe there is, maybe there isn't.
In the meantime I'm not stopping. I spent too many late nights on this thing to let one mistake kill it.
But I wanted to share this because every "how I grew my plugin" post is a highlight reel. Nobody talks about the part where you shoot yourself in the foot three steps into the race.
If you've ever built something for WordPress or WooCommerce and hit a wall that was entirely your own fault, I'd love to hear how you got past it.
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