Vetting an agency is a lot like vetting a vendor for your stack, skip due diligence, and you inherit someone else's technical debt.
One startup picked the cheapest option: clean-looking reports, zero conversion impact. They switched to a data-driven agency with clear KPIs and measurable tracking—traffic, leads, and revenue all improved.
The fix isn't budget. It's the evaluation framework: clear goals, service-fit audit, transparent reporting cadence, and red-flag detection (vague pricing, no KPIs, guaranteed rankings).
Get the full evaluation framework with a downloadable checklist here.
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