Hey again 👋
Some things get set and never revisited. Site search, checkout currency defaults, whether the AI is the designer or just the builder.
Here are my three picks this week: the search paradox sending users to Google, what actually separates genUI from vibe coding, and what Stripe found across 1.5M subscription checkouts.
Enjoy 🦄 - Adam at Unicorn Club.
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The three picks I'd send to a teammate:
Build: Check your site search against words users actually use, not your own vocabulary
Shape: Ask whether the AI decided what to build or you did before evaluating the output
Ship: See what Stripe found when they tested local currency across 1.5M subscription checkouts
Top 3 this week 👇
Build: The Site-Search Paradox: Why The Big Box Always Wins ↗
Users search with their words. Your site only knows yours.
Why: 50% of users hit search immediately, then leave when it returns nothing for their vocabulary rather than yours.
Adopt: Search your site for a synonym of your top product category and count how many results come back empty.
Shape: GenUI vs. Vibe Coding: Who's Designing? ↗
GenUI is the AI's design call. Vibe coding executes yours.
Why: Who initiated the design determines what quality means: the AI's judgment call, or how well it executed yours.
Adopt: Ask whether the AI decided what to build or you did. The failure modes are completely different.
Ship: Testing the Impact of Adaptive Pricing Across 1.5M Subscription Checkout Sessions ↗
Stripe tested local currency on 1.5M checkouts. Conversion up 4.7%.
Why: In 2025, 80% of subscriptions still charged in the seller's currency. Local pricing lifted LTV per session by 5.4%.
Adopt: Check whether your checkout defaults to your base currency for international visitors.
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