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Adam Marsden
Adam Marsden

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🦄 Craft skill won't make you influential. Neither will AI.

Hey, welcome to this weeks newsletter 👋

Most of us are confident about things we shouldn't be. Knowing what to hand off and what to keep is a skill that doesn't get easier just because AI can do more of the work...

Here are my three picks: CSS containment, design principles with a point of view, and why designers struggle to build influence.

Enjoy 🦄 - Adam at Unicorn Club.

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The three picks I'd send to a teammate:

Build: CSS containment - the layout trick Harry Roberts says most sites are missing

Shape: Design principles deserve a point of view, not a committee

Ship: The real reason designers struggle to build influence at work

Top 3 this week 👇

Build: What Is CSS Containment and How Can I Use It? ↗

Harry Roberts on the one CSS property that changes how browsers calculate layout.

Why: Containment lets the browser skip recalculating the rest of the page when only a widget changes. Most sites don't use it. Find one in your product and test it.

Adopt: Find a self-updating widget, add contain: layout, measure the result.

Shape: A Practical Guide To Design Principles ↗

AI makes skipping the process look appealing. The thing is...

Why: You usually know when a principle is real because you've watched it go wrong. Good principles come from knowing what you've got wrong before, not from articles about what other teams got wrong.

Adopt: Choose your principles deliberately, not because someone declared process is dead.

Ship: Why designers struggle to build influence at work ↗

Craft skill is not the blocker. Influence is.

Why: Better craft doesn't usually change how much influence you have. What moves the needle: showing up before the brief gets written.

Adopt: Shift from executing deliverables to shaping decisions earlier in projects.


Full email edition includes: the full Dive into more section.
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Full email edition includes: Useful Extras.
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Adam Marsden at Unicorn Club

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Adam from Unicorn Club

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