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Adam Marsden
Adam Marsden

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๐Ÿฆ„ Craft skill won't make you influential. Neither will AI.

Hey, welcome to this weeks newsletter ๐Ÿ‘‹

Most of us are confident about things we shouldn't be. Knowing what to hand off and what to keep is a skill that doesn't get easier just because AI can do more of the work...

Here are my three picks: CSS containment, design principles with a point of view, and why designers struggle to build influence.

Enjoy ๐Ÿฆ„ - Adam at Unicorn Club.

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The three picks I'd send to a teammate:

Build: CSS containment - the layout trick Harry Roberts says most sites are missing

Shape: Design principles deserve a point of view, not a committee

Ship: The real reason designers struggle to build influence at work

Top 3 this week ๐Ÿ‘‡

Build: What Is CSS Containment and How Can I Use It? โ†—

Harry Roberts on the one CSS property that changes how browsers calculate layout.

Why: Containment lets the browser skip recalculating the rest of the page when only a widget changes. Most sites don't use it. Find one in your product and test it.

Adopt: Find a self-updating widget, add contain: layout, measure the result.

Shape: A Practical Guide To Design Principles โ†—

AI makes skipping the process look appealing. The thing is...

Why: You usually know when a principle is real because you've watched it go wrong. Good principles come from knowing what you've got wrong before, not from articles about what other teams got wrong.

Adopt: Choose your principles deliberately, not because someone declared process is dead.

Ship: Why designers struggle to build influence at work โ†—

Craft skill is not the blocker. Influence is.

Why: Better craft doesn't usually change how much influence you have. What moves the needle: showing up before the brief gets written.

Adopt: Shift from executing deliverables to shaping decisions earlier in projects.


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Adam Marsden at Unicorn Club

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Adam from Unicorn Club

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