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Adam Marsden
Adam Marsden

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🦄 Duolingo Redefines UX + Calm’s Viral Tactics & CSS Problems

Hey 👋

This week’s newsletter is packed tighter than a dev's CSS file with juicy insights, smart strategies, and a sprinkle of inspiration.

Is Duolingo ditching "UX"? Yep. Do movie posters hold secret design wisdom for web? Oddly, yes. From cracking LCP issues to Calm’s viral growth tactics, there’s plenty for designers and developers alike to sink their teeth into.

(P.S. Don’t miss the event section—we’ve scored you discounts and exclusive updates!)


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🧠 UX

Duolingo Just Ended The Term “UX Design”

In a surprising turn of events, the Head of UX at Duolingo — Mig Reyes announced on LinkedIn that the company has decided to completely change the term UX design and replace it with PX design.

Calm Referral Strategy: Drive Viral Growth With Simple Rewards

Calm is trying to democratize meditation, and they're doing it with seamless referral tactics. Discover all their tricks in this growth case study!

📋 CSS

Maybe don't use custom properties in shorthand properties

Today, I realized how that can be problematic when you use custom properties in shorthand properties.

Why Green Apps Hook Users 🌿

Duolingo's choice of green in their branding might not be just aesthetic—it’s psychological. Research suggests that the color green can actually boost creativity and user engagement. Green evokes openness, calmness, and freshness, making it a wise UX (or rather, PX!) branding decision.

Learn More →


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🏎️ Performance

How To Fix Largest Contentful Issues With Subpart Analysis

Struggling with slow Largest Contentful Paint (LCP)? Newly introduced by Google, LCP subparts help you pinpoint where page load delays come from.


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🎨 Design

Innovative Design: How To Design Something That Doesn’t Exist

Innovation is by far one of the most difficult areas of product design. Unlike conventional design, which basically all about iterating existing solutions available on the market, innovative design is about creating a brand-new thing.

What movie poster design can teach web designers

Believe it or not, cinema can be a great source of inspiration for web designers. Join Andy Clarke to explore the connections.


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👋 Kindness is contagious

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