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Adam Marsden
Adam Marsden

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🧠 Frontend Roadmap 2025, ROI of UX & Login Code Secrets to Success

Unicorn Club Newsletter

Hey 👋

Welcome to this week's edition of the Unicorn Club!

We've handpicked a selection of insightful articles and resources to keep your design skills sharp and your front-end development on track.

Whether you're delving into the ROI of UX or exploring the latest front-end roadmap for 2025, there's something here to inspire and elevate your projects.

Enjoy 🦄 - Adam at Unicorn Club.


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🧠 UX

Calculating the ROI of UX: A 5-Step Framework

A simple five-step framework for calculating the value of UX work, with advice on avoiding common mistakes and effectively reporting findings.

The UX of login codes

If your product texts/emails login codes, the experience better be amazing.

🧑‍💻 Front-end

Frontend Developer Roadmap 2025: The Complete Guide

Whether you’re starting from scratch or already know the basics, it will help you focus on what really matters and learn the skills that set you apart.

Learning HTML is the best investment I ever did

One of the running jokes and/or discussion I am sick and tired of is people belittling HTML. Yes, HTML is not a programming language. No, HTML should not just be a compilation target.

The 16 most active developer tool investors and VCs going into 2025

Building a developer-facing product and eyeing a fundraise in 2025? Then, straight to the point: let’s share what you need to know about the active investors in this space as we review our research in this space and turn the page on 2024.

Why developers should embrace creative coding again

Modern browsers have evolved beyond what most design tools can do. It’s up to us to break free from templates and tap into the web’s true creative potential.


The Invisible Impact of Load Times ⏳

Did you know that a one-second delay in page load time can reduce conversion rates by 7%? As subtle as that might seem, it underlines how much user patience affects design. Amazon famously calculated they’d lose $1.6 billion a year if their load time slowed by just a single second!

Learn more →


📋 CSS

CSS text-box-trim

Take back space from above and below your text content; achieve optical balance.

Easing Wizard

CSS easing functions made easy

How to Wait for the sibling-count() and sibling-index() Functions

At some point, you’ve probably wanted to know the position of an element amongst its siblings or how many children an element has to calculate something in CSS.


🗓️ Upcoming Events

✨ 5th Annual UX360 Research Summit - Save 15%

February 19-20, 2025 - Virtual Summit

Join UX360 2025: a premier event for UX research professionals featuring 30+ expert speakers from top brands like Meta, Warner Music, and Amazon. Learn, connect, and explore insights from UX strategy to impactful designs. Perfect for anyone passionate about UX research or design!

♿️ Building Accessible Experiences

February 25-27, 2025 - Virtual Conference

Join axe-con 2025, the world’s largest digital accessibility conference, for a unique experience focused on building, testing, and maintaining accessible digital experiences. Learn from 75+ expert presenters and connect with accessibility advocates and allies.

🧠 ConveyUX

February 25-27, 2025 - Seattle & Online

ConveyUX 2025 dates are set for February 25-27. We look forward to hosting our UX colleagues in-person in Seattle and virtually. Registration is open.


🔥 Promoted Links

Make a product design portfolio that lands dream jobs

Learn how to create a masterful UX portfolio for job applications and portfolio reviews. Get 15% off with code UNICORNCLUB.


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Thanks for reading ❤️

Adam from Unicorn Club

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