Hey again 👋
This week's picks all sit in the gap, where the thing technically works but the message doesn't, and the fix is usually a better label, a sharper hypothesis, or being honest about what your product is actually competing with.
Enjoy 🦄 - Adam at Unicorn Club.
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The three picks I'd send to a teammate:
Build: Your UI might look fine and still sound broken
Shape: A fast MVP still misses if you learned the wrong thing
Ship: Solving the problem isn't enough when people can leave
Top 3 this week 👇
Build: The invisible layer of UX most designers ignore ↗
A polished UI can sound like a messy one.
Why: If the role, name, or state is missing, a screen reader turns your nice interface into a stream of vague buttons and links, not really the experience you want for folk.
Adopt: Keep coming back to "role, name, state" and you'll start to catch a lot before handoff.
Shape: Minimum Viable Product (MVP): Definition ↗
A fast MVP is still a miss if you tested the wrong thing.
Why: The useful split here is value first, implementation second. Otherwise you're testing code when you really you were meant to test demand.
Adopt: Write your hypothesis first. If the risk is understanding then prototype it. If it's behaviour, ship the smallest real thing.
Ship: Commercial vs Internal Products ↗
Shipping gets harder when people have an alternative.
Why: Internal tools get more slack and commercial products have to beat whatever people already use, even if the fallback is clunky and bad.
Adopt: Good reminder to ask what you're asking someone to switch from, not just whether the feature works.
Dive into more
Build: Personal website redesign project post: Getting started with the HTML only build ↗ Temporary UI, permanent structure
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Build: Vertical Slice Architecture in Node.js: One Folder Per Use Case ↗ Organise by use case
Ship: Designers will never have influence without understanding how organizations learn ↗ Influence usually follows decision flow
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Thanks for reading
Adam from Unicorn Club
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