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User Experience (UX) Part 2- Processes in the UX

After discussing the basics of User Experience now I will put light on the processes in the UX.

Let's get started;

1.Company Research: Initially, before designing UX for a company, the UX designer must be acknowledged with the company's brand, culture, industry-related news, and competitors.

2.User Research: After company research, the UX designer should focus on gathering user-related information. This step is critical for project success. There are several methods such as; creating a focus group, conducting surveys, card sorting methods, prototyping, interviewing, and so on. Conducting user research will help remove assumptions from the design process. Furthermore, users, in turn, appreciate and be able to use the system benefitting the goodwill of an organization.

3.Information Architecture: After gathering useful information, all the content should be inventoried. Then, content auditing is performed where we analyze What is good or working well? and What is missing? Based on the findings, a new architecture is drafted and tested with users. Finally, the above steps are iterated. Information Architecture helps with findability and understandability from a user and system point of view.

4.Wireframing and Visual Design: Now is the time to get things down on a digital paper. There are two types of wireframing; low-fidelity wireframe and high-fidelity wireframe. Low-fidelity wireframe is quick, easy, and cheap as it allows you to get idea out of your head, just like doodling. High-fidelity wireframe is more detailed, realistic, and is almost near to an actual visual design. Several tools such as; Axure, Sketch, Figma, and so on are used for wireframing.

On the other hand, Visual Design is the aesthetics of a site. It includes elements such as; lines, shapes, color, texture, and typography. To achieve an effective visual design, alignment, contrast, proximity between elements, layout, whitespace, and consistency should be kept into consideration.

5.Usability Testing: Finally, usability testing is a task-based approach in an actual system. Satisfaction is measured based on whether a user can complete the task successfully. Rating Scale (1-10) or baseline is marked, and changes are identified to improve those numbers. While conducting usability testing, test plans are created, the environment is set up, users are identified, tests are conducted, and results are summarized. However, in some exceptional cases, heuristic testing is performed, which is an educated guess.

In the upcoming blog, we will be dive deeper into Ten Usability Heuristics.

Happy writing :)

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