DEV Community

Cover image for Why Developers Need To Build Personal Brand

Why Developers Need To Build Personal Brand

Ayu Adiati on April 24, 2021

Hello Fellow Codenewbies πŸ‘‹, I've heard the term "personal brand" before, but I didn't understand it. What is a personal brand, and what are its be...
Collapse
 
kerldev profile image
Kyle Jones

Some great points here Ayu πŸ™‚ I'm currently trying to build my personal brand and keep it consistent across my posts on my personal website, DEV and Medium

Collapse
 
adiatiayu profile image
Ayu Adiati

Awesome, Kyle!
And you have such a nice website! πŸ˜„

Collapse
 
kerldev profile image
Kyle Jones

Thank you, super appreciate the kind words! I've been building the website in my spare time to learn frontend development as I'd only ever worked on backend systems. I've tried to incorporate as many concepts as possible into it but I've always been conscious that the overall design could do with some work - given some extra time I'd look to overhaul the visual side of things πŸ™‚

Thread Thread
 
adiatiayu profile image
Ayu Adiati

Really that you only work on the backend?
Your website is simple and on point and pretty!
With what did you build it?

Thread Thread
 
kerldev profile image
Kyle Jones

Yeah, I'm usually backend with either Python or C# πŸ™‚ It's built using React and Gatsby πŸ™‚

Collapse
 
seblandwehr profile image
Sebastian Landwehr

Nice inspiration there! Iβ€˜m also working on my personal brand. What is your opinion on using the birth name vs. some acronym vs. something completely different?

Collapse
 
adiatiayu profile image
Ayu Adiati

Thank you for reading!
I think it really depends on your preference and how you want people to see you.

If you want to establish your online presence and get people to know you for who you are, use your birth name.
If you want to write a fiction book, for example, you can use either the birth name or some acronym.

But I personally don't recommend something that completely different. Except if you want to keep yourself very private

Collapse
 
seblandwehr profile image
Sebastian Landwehr • Edited

Alright thanks for the hints! I'm a bit struggling because I actually have two channels, one for Web Development and one for Music, and since I think it doesn't make too much sense to do both together, I'm not sure which to name after me :P. Maybe "[name]" for dev and "[name] Music" for music. Or "[name] Dev" for dev What do you think?

Thread Thread
 
adiatiayu profile image
Ayu Adiati

Do you want to go freelance with your web dev skills? If so, in my opinion, you can create a company name with "Dev" after your name if you would like.
As for music, I am sorry, I'm clueless πŸ˜…
But what I see, except you have a group, many singers use their own name.

Thread Thread
 
seblandwehr profile image
Sebastian Landwehr • Edited

Yeah I probably want to go freelance. I atm tend to use just my name for everything dev related and others, and an extra name with "Music" for the music thing, leaving me open what I'll be doing with my "default" channel. What do you think about this strategy of having a default channel with birth name + some others for specific topics? Seems to be the most flexible way of doing it. Thanks for your hints!

Thread Thread
 
adiatiayu profile image
Ayu Adiati

You're welcome, Sebastian! :)
Hope you can find out your way to build your personal brand :)

Collapse
 
nickytonline profile image
Nick Taylor

Great write up Ayu! I need to think of my consistent greeting! Got the avatar consistent though. I’ve heard a few folks now say, the guy with the DEV shirt. 😎

Collapse
 
adiatiayu profile image
Ayu Adiati • Edited

Woot! Hellow guy with the DEV shirt! 😎

Thank you, Nick! πŸ˜„

I still need to have consistent personal cover image/banner πŸ˜‚
But my article's cover img start to have consistent template 😁

Collapse
 
markoshiva profile image
Marko Shiva

nope

Collapse
 
cswalker21 profile image
cswalker21

Sounds like a good idea, thanks! I've never been very good at self-promotion, but this seems like a fairly easy step 😁

Collapse
 
adiatiayu profile image
Ayu Adiati

Thank you for reading!
I'm not good as well in self-promoting. I'm still learning πŸ˜„