Somewhere in your company right now, a spreadsheet macro is diligently copying numbers from Column B to Column F. It's fast. It's flawless. It's also completely blind to the fact that the report it's feeding into stopped mattering three reorgs ago.
This is the quiet trap of automation: we get so excited about making a task faster that we forget to ask whether the process around it still makes sense.
Most teams use "task automation" and "workflow automation" interchangeably, but they are not the same thing, and which is what costs teams their time and energy. We break this down in our latest blog. Read here.
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