How dev.to cleverly used FOMO to attract users to sign in

ahmedmusallam profile image Ahmed Musallam ・1 min read

anxiety that an exciting or interesting event may currently be happening elsewhere, often aroused by posts seen on a social media website.

It could be just me, but when I opened dev.to for the first time I saw the "bell" icon in the top right corner with a red notification stamp; like the one you'd see on apps when you've got a notification.

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I... Just... Could not help it... I had to click it...

I thought this was very clever, so my hat's off to whomever came up with that! Had it been the traditional "log in" or "signup" button, I probably would have not clicked it or even considered signing up.

Regardless of the "bell" I would have signed up anyway because I love reading dev.to's awesome community posts! but the "bell" made it a bit more enticing.

Posted on Jun 1 '18 by:

ahmedmusallam profile

Ahmed Musallam


Lead Developer: Adobe Experience Manager. Father of one. Minnesota. Occasionally write here: ahmedmusallam.com and there: https://blogs.perficientdigital.com/author/amusallam/


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I wish they would change the 1 to a ! or something similar but not a 1 because I had a bunch of times in the past where my cookies got pretty regularly messed up when viewing articles in the Twitter app and I couldn't tell the difference between having a notification or something had gone haywire.


Wow, I have not thought about it that way (new member here, haha) But completely agree! I think it makes sense to have that distinction.


Welcome! Glad your here! I thought it was a really good idea overall but it definitely tricked me a couple times when the team first put it in lol