A spike in organic traffic can hide a very simple problem.
The wrong people are landing on the wrong pages.
A blog may bring thousands of visitors, but a service page with only fifty serious buyers can matter more for revenue.
SEO teams need to look beyond traffic charts and ask better questions.
Which pages support sales?
Which queries show buying intent?
Which visits turn into calls, demos, proposals, or assisted conversions?
Traffic is useful.
Pipeline is the proof.
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