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Albert Soriano
Albert Soriano

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Update tags using Hubspot API

Hello community!

My name is Albert Soriano, I'm a Web Developer at Avast Software and this is my first post. I hope some of you find it useful!

Today I'm going to talk about Hubspot tags and how to automatically tag articles by using Hubspot's API.

For those who don't know what Hubspot tags are, here's what the documentation says:

Tags allow you to manage your blog posts by subject. Once you've added tags to your posts, you can customize your templates to link to a feed of all posts by tag. You can also add a post filter module so visitors can filter posts by tag.

Adding tags is usually a manual process where content authors manually tag articles with a tag or with multiple tags. It's a very simple process in Hubspot, but what if you need to tag several articles at once?

Tagging hundreds of articles manually is extremely time consuming, but luckily we can use Hubspot's API to help us tagging articles automatically.

The first thing you need to do is find the ID of your new tag. This is a bit tricky since Hubspot doesn't provide a clear way to get the tag ID, but you can find it using the API to list all your tags and their information (name, ID, etc.).

To get the tag ID we will use Hubspot's API test calls to retrieve data from our tags.

Go to the API documentation and run a test call

Test calls will require your API key. To get the API key, go to Hubspot, Settings, API key.

Now that you have the API key, go to Hubspot's API documentation (here), find the "Get all Blog Tags" function and run it.

The response should look like this:


All you have to do is find your tag and copy the ID.

Retrieve all blog posts from your Blog

There are many ways to approach this, but our second step in this process will be to retrieve all blog posts from our Blog and store them in an array. We will then update the tags of each blog and will call the API to update the information in Hubspot.

To retrieve all blog posts and store them in our code, we will use the following code (all code can be found in this repository):

function callApi(){

  var options = {
  method: 'GET',
    url: '',
    qs: {hapikey: accountKey, limit: limit, offset: offset},
    headers: {accept: 'application/json'}

  request(options, function (error, response, body) {
    if (error) throw new Error(error);

    const res = JSON.parse(response.body)
    const posts = res.results

    isEnd = posts.length === 300 ? false : true

    posts.forEach(element => {
      //Add here any filtering options you want. For example, now I select the blogs to update based on the URL as I have different domains in my account. Feel free to change this logic to something that suits better your needs


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The previous code will store our all blog posts into the blogs array. Then it will run the function checkIfFurtherNeeded() that will check if there are still blogs to process or if it can start updating tags.

It's important to mention that in this example I'm filtering the blogs by URL as I have different domains in my account. The API will return all blog posts in my account, but it doesn't mean that I have to update them all, I can filter the blogs according to some logic and update only the ones I need.

Update tags in blog posts

Once we have all our blog posts, it's time to add the new tag to the tag list. To do that, we can use the following code:

 * updateHubTags Evaluates is a blog post includes the tag to be added and calls the function to do it
function updateHubTags() {
  blogs.forEach(post =>{

 * UpdateTag Executes a call to Hubspot's API en processes the data
 * @param  {Object} blog This object includes the information of the blog post where we will add the tag
function UpdateTag(blog){

  //Update a blog post
  var request = require("request");

  blog.tagIds.push(newTagId) //Add new tag to the array of tag

  var options = {
    method: 'PATCH',
    url: `${}`,
    qs: {hapikey: accountKey},
    headers: {accept: 'application/json', 'content-type': 'application/json'},
    body: {
      tagIds: blog.tagIds
    json: true

  request(options, function (error, response, body) {
    if (error) throw new Error(error);

    console.log(`Article ${blog.htmlTitle} updated`);
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And that's all! With the code above you will be able to automatically tag your blog posts with a specific tag, saving a lot of time to content authors.

Here are some things to keep in mind:

  • The variable accountKey should include your API key.
  • Keep in mind that Hubspot's requests return only 300 elements (but code above solves it by doing a request several times until all blog posts are obtained).
  • You can filter the blogs as you want. In the example above I filter the blogs by URL because I have different domains in the same account.

All the code can be found in my Github account:

GitHub logo albertsg / hubspot-api-scripts

JS scripts to perform different operations in Hubspot using their API

Hubspot API scripts

The scripts contained in the scripts folder will help you doing different tasks with Hubspot's API


To be able to use the script, you will need:

  • NodeJS installed. You can install it from this link.
  • A Hubspot account.
  • An API key from your Hubspot account. Follow this link for more information.

How to run a script

In order to run a script, access to your terminal and run node script-name.js Please note that the script might take some time to run, depending on the number of calls and data required.


Add a tag to a blog post

If you need to add a tag to multiple blog post, you can use the script tag-update.js

This script will call the API as many times as needed to retireve ALL blog posts from your account (API is limited to 300 posts per call) and…

Feel free to contribute to the code, I'm sure it can be optimized in many different ways!

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