ClickFunnels Pricing Explained 2026: What Each Plan Costs and What You Actually Get
ClickFunnels is the most famous sales funnel builder in the world — and the most expensive all-in-one platform many creators will consider. Before you swipe your card, you deserve a clear, no-bullshit breakdown of what each plan costs, what's included, and where the hidden fees live.
I've tested ClickFunnels 2.0 across all three tiers. Here's the full breakdown of ClickFunnels pricing in 2026.
Disclosure: This article contains affiliate links. If you sign up through them, I may earn a commission at no extra cost to you. All recommendations are based on hands-on testing.
ClickFunnels Pricing at a Glance
ClickFunnels 2.0 (the current version) offers three main plans:
| Plan | Monthly Price | Annual Price | Best For |
|---|---|---|---|
| Basic | $147/mo | $1,617/yr ($134.75/mo) | Solopreneurs starting |
| Pro | $297/mo | $3,261/yr ($271.75/mo) | Growing businesses |
| Funnel Hacker | $497/mo | $5,467/yr ($455.58/mo) | Agencies and serious marketers |
Compared to ClickFunnels 1.0: The old $97/mo Startup and $297/mo Etison Suite are gone. ClickFunnels 2.0 simplified to three tiers but raised the entry price from $97/mo to $147/mo.
No free plan, no free trial. ClickFunnels 2.0 has a 14-day trial but requires a credit card. (There are occasional 30-day or 6-month trial promotions through affiliates — check before signing up.)
What's Included in Each Plan?
ClickFunnels Basic — $147/month
Best for: Solopreneurs and creators running a single online business.
Includes:
- 1 website (unlimited pages)
- 1 admin user
- Unlimited sales funnels
- Unlimited landing pages
- Unlimited page visits
- Domains (own 3, share 9)
- Email marketing (Actionetics, 5,000 contacts)
- Email sequences and broadcasts
- Workflow automation
- A/B split testing
- Stripe and PayPal integration
- Members areas (1,000 registered users)
- Online courses (unlimited)
- Customer center
- Affiliate program management
- Built-in shopping cart with order bumps and upsells
- Evergreen countdown timers
- Shared funnels (limited)
- 24/7 live chat support
Limits on Basic:
- Only 5,000 email contacts (Actionetics)
- 1 admin user (no team access)
- 1,000 registered members for course/membership
- No SMS marketing
- No affiliate marketplace access
- Limited custom user permissions
ClickFunnels Pro — $297/month
Best for: Established businesses and small teams.
Everything in Basic, plus:
- 5 admin users (team access)
- 3 websites
- Domains (own 9, share 9)
- 15,000 email contacts (Actionetics)
- 10,000 registered members
- SMS marketing (Actionetics MD)
- Affiliate marketplace access
- Workflow automation unlimited
- Share funnels (unlimited)
- API access
- Priority support
- Custom user permissions
Limits on Pro:
- $297/mo is expensive vs competitors
- 15,000 email contacts is lower than competitors (ActiveCampaign has 10k+ at $79/mo)
- SMS marketing costs additional per-message
ClickFunnels Funnel Hacker — $497/month
Best for: Agencies, big marketers, and multi-brand operators.
Everything in Pro, plus:
- 15 admin users
- 9 websites
- Domains (own 15, share 9)
- 25,000 email contacts
- 25,000 registered members
- Advanced workflow automation
- Premium support
- Quarterly strategy calls
- Annual in-person Funnel Hacker event access
- Priority feature requests
Limits on Funnel Hacker:
- $497/mo is the most expensive entry on any funnel builder
- Most users don't need this tier
Hidden Costs You Should Know About
ClickFunnels' sticker price isn't your final price. Here's what else you might pay:
1. Domain names: $10-$15/year
You need a custom domain. ClickFunnels doesn't include one — buy from Namecheap (~$10/year), Cloudflare (~$9/year), or Google Domains. Avoid GoDaddy (inflated renewals).
2. Email marketing beyond plan limits
If you exceed Actionetics' 5,000 contacts (Basic), 15,000 (Pro), or 25,000 (Funnel Hacker), you must integrate a separate ESP (ActiveCampaign, ConvertKit, Mailchimp). That's $25-$250/mo additional.
3. Third-party integrations
Most ClickFunnels users integrate with:
- Stripe (2.9% + $0.30 per transaction) — required for payments
- PayPal (3.49% + $0.49 per transaction) — alternative payment processor
- Zapier ($0-$79/mo) — for connecting to non-native tools
- Twilio ($0.0079 per SMS) — for SMS marketing
- Webinar tools ($30-$200/mo) — for webinars (or use built-in Evergreen)
4. Premium funnel templates
ClickFunnels' marketplace has 1,000+ templates — most are free, but premium templates cost $47-$497 each from third-party designers.
5. Funnel Builder Secrets and other upsells
ClickFunnels aggressively upsells:
- Funnel Builder Secrets: $1,997 (one-time, training + extra features)
- One Funnel Away Challenge: $100 (training)
- Funnel University: $197/mo (training membership)
- Traffic Secrets: $37-$197 (book/course)
- Funnel Scripts: $797 (copywriting tool)
These are optional. None are required to use ClickFunnels, but the company markets them hard during onboarding.
6. Premium support tier
ClickFunnels' standard support is solid (24/7 chat on Basic+), but Funnel Hacker includes priority handling. For true emergencies with broken funnels, some users pay third-party funnel consultants ($500-$2,000 per audit).
7. Custom template design
If you don't like ClickFunnels' templates and want a custom design, expect to pay $500-$5,000 to a ClickFunnels-certified designer.
What's the Real Monthly Cost?
Let's build a realistic monthly cost for three ClickFunnels users:
Scenario 1: Solo creator using Basic ($147)
- ClickFunnels Basic: $147/mo
- Domain: $1/mo (annual $10 / 12)
- Stripe: $0 (only fees per transaction)
- ActiveCampaign Plus (when you exceed 5k contacts): $49/mo
- Total: ~$197/mo
For $197/mo, you get funnels, automation, and 5-10k email contacts. Systeme.io offers the same for $0-27/mo.
Scenario 2: Established business using Pro ($297)
- ClickFunnels Pro: $297/mo
- Domain: $1/mo
- Stripe: $0
- ConvertKit Creator Pro (for marketing list): $50/mo
- Zapier (Pro plan for integrations): $29/mo
- Twilio (for SMS): $15/mo assuming moderate usage
- Total: ~$392/mo
Scenario 3: Agency using Funnel Hacker ($497)
- ClickFunnels Funnel Hacker: $497/mo
- 3 domains (for client work): $3/mo
- ActiveCampaign Plus (for major clients): $49/mo
- Zapier Team: $59/mo
- Twilio: $30/mo
- Premium templates: $50/mo (averaged)
- Total: ~$688/mo
Cost Comparison: ClickFunnels vs Alternatives
| Tool | Cheapest Plan | Top Plan | Includes Email? | Includes Courses? |
|---|---|---|---|---|
| ClickFunnels | $147/mo | $497/mo | ✅ Yes (5k-25k contacts) | ✅ Yes |
| Systeme.io | $0 | $97/mo | ✅ Yes (2k-15k contacts) | ✅ Yes (unlimited) |
| Kartra | $119/mo | $549/mo | ✅ Yes (2.5k-50k) | ✅ Yes |
| Kajabi | $149/mo | $399/mo | ✅ Yes (1k-100k) | ✅ Yes |
| Teachable + ConvertKit | $39 + $25 = $64/mo | $249 + $99 = $348/mo | ❌ ConvertKit needed separately | ✅ Yes |
| Leadpages + ActiveCampaign | $49 + $49 = $98/mo | $239 + $145 = $384/mo | ❌ ActiveCampaign needed | ❌ No courses |
Key takeaway: Systeme.io offers comparable features to ClickFunnels Pro ($297/mo) for $27/mo — saving $3,240/year.
What Doesn't ClickFunnels Include?
Things competitors include that ClickFunnels lacks:
1. Built-in CRM with deal tracking
ClickFunnels' "Customer Center" is more checkout than CRM. For real CRM, integrate HubSpot (free tier up to 1M contacts) or use ActiveCampaign's built-in CRM.
2. White-label student portals
ClickFunnels' course/membership portals have ClickFunnels branding you can't remove. Kajabi and Systeme.io offer white-label student portals.
3. Native webinar live hosting
ClickFunnels includes evergreen webinar funnels (pre-recorded video played as if live) but doesn't host live webinars. Use Zoom ($15-$200/mo) or WebinarJam ($499/yr).
4. Native split testing for emails
ClickFunnels Actionetics offers basic A/B testing but it's not as powerful as ActiveCampaign or ConvertKit for email testing.
5. Native community/forum features
ClickFunnels' membership areas are basic. For real community, use Mighty Networks ($41-$360/mo) or Discord ($0 for free).
6. Native podcast hosting
ClickFunnels doesn't host podcasts. Use Buzzsprout ($12+/mo) or Libsyn ($5+/mo).
When Is ClickFunnels Worth the Price?
ClickFunnels is genuinely worth $147-$497/mo for a narrow set of users:
ClickFunnels Basic is worth it for:
- Marketers running 5+ funnels simultaneously with order bumps and upsells
- Creators selling info products at $97-$1,997 and need funnel infrastructure
- Businesses that want Russell Brunson's marketing playbook built into the platform
- Teams that benefit from Funnel Hacker community (thousands of marketers sharing winning funnels)
ClickFunnels Pro is worth it for:
- Small marketing agencies running funnels for clients (3 websites = 3 client projects)
- Established creators doing $50k+/month with multi-step funnels
- Teams needing 5 admin seats to collaborate
ClickFunnels Funnel Hacker is worth it for:
- Multi-brand operators running 9 distinct businesses
- Certified funnel agency owners with 15+ team members
- Brands doing $1M+/year that need quarterly strategy calls with ClickFunnels
If you don't fit one of these, Systeme.io or Kartra will save you $1,500-$5,000/year with similar results.
When ClickFunnels Is NOT Worth It
ClickFunnels is overkill (and overpriced) for:
1. Service businesses without complex funnels
A lawyer, accountant, or consultant doesn't need $147-$497/mo for funnel software. They need a clean website with a "Book a Consult" form. Systeme.io's $0-27/mo is more than enough.
2. Bloggers without a product
If you don't sell something, ClickFunnels is wasted. Use WordPress + ConvertKit for $5-$50/mo total.
3. Ecommerce stores with physical products
For real ecommerce (50+ SKUs), Shopify ($39/mo) is dramatically better. ClickFunnels can sell physical products but its inventory management is weak.
4. Course-only creators
If you only host courses, Systeme.io (free) or Teachable ($39/mo) cost less and have better course features.
5. Beginners with no revenue yet
Spending $147/mo on a funnel builder when your business makes $0 is a recipe for frustration. Use Systeme.io free → first $5k/month → reassess.
ClickFunnels Pricing History
For context on how pricing has evolved:
| Year | Plan | Price |
|---|---|---|
| 2014 | Startup | $97/mo |
| 2014 | Etison Suite | $297/mo |
| 2018 | Platinum | $297/mo |
| 2020 | Two Comma Club X | $2,497/mo (+$1,997 setup) |
| 2022 (CF 2.0 launch) | Basic | $147/mo |
| 2022 (CF 2.0 launch) | Pro | $297/mo |
| 2022 (CF 2.0 launch) | Funnel Hacker | $497/mo |
| 2024 (current) | Basic | $147/mo |
| 2024 (current) | Pro | $297/mo |
| 2024 (current) | Funnel Hacker | $497/mo |
ClickFunnels 1.0's $97/mo Startup plan was legendary for marketing funnel software. ClickFunnels 2.0 raised the entry price to $147/mo but bundled features that were once upsells.
How to Save Money on ClickFunnels
If you've decided ClickFunnels is right for you, here's how to pay less:
1. Use a 30-day or 6-month trial promotion
Many ClickFunnels super-affiliates offer extended trials (30 days instead of 14) or even 6-month discounted bundles. Look for affiliate links offering these — they exist.
2. Pay annually
Annual billing saves ~9% ($1,617 vs $1,764 for Basic). Plus, ClickFunnels often adds bonus training or templates for annual subscribers.
3. Use the Affiliate program
If you refer even 2-3 active ClickFunnels users, your 40% recurring commission can cover your subscription. Many "Funnel Hackers" effectively get ClickFunnels free.
4. Bundle with Funnel Builder Secrets
Russell Brunson's $1,997 one-time Funnel Builder Secrets bundle includes 6 OR 12 months of ClickFunnels Pro plus training. If you planned to subscribe anyway, this saves you $800-1,800 in the first year.
Try ClickFunnels 2.0 with the best available bonus →
5. Start with a 14-day trial to validate fit
Before paying $147, test it. Build your first funnel during the trial. If you sell something in 14 days, the platform justifies itself.
ClickFunnels Pricing FAQ
Does ClickFunnels have a free plan?
No. ClickFunnels 2.0 has no free plan. The cheapest way to start is the 14-day trial (requires credit card).
Does ClickFunnels charge transaction fees?
No transaction fees from ClickFunnels directly. You only pay standard Stripe/PayPal fees (2.9% + $0.30 per transaction).
Can I cancel anytime?
Yes — ClickFunnels is month-to-month. Cancel anytime, no penalty. Cancellation must be done at least 24 hours before your billing cycle renews.
Does ClickFunnels include email marketing?
Yes — Actionetics is included in all plans with 5,000-25,000 contacts. Beyond plan limits, you'll need a separate ESP.
Does ClickFunnels have a lifetime deal?
No. ClickFunnels ran a lifetime offer once (early days) but no longer. Anyone offering "lifetime ClickFunnels" in 2026 is scamming.
Is there a discount for nonprofits?
Not officially. Some users report getting a small discount via support chat for verified nonprofits, but it's not advertised.
Is there a discount for annual billing?
Yes — paying annually saves ~9% off monthly pricing.
Are there hidden fees?
No hidden platform fees. You'll pay for: ClickFunnels subscription + Stripe fees + domain ($10/year) + any third-party integrations.
Can I get ClickFunnels Basic for $97/mo anymore?
No. The old $97/mo Startup plan was retired when ClickFunnels 2.0 launched. Closest equivalent is Basic at $147/mo.
What happens if I downgrade from Pro to Basic?
Your existing funnels stay, but you'll be limited to 1 website and 5,000 contacts. If you have more than that, you'll need to delete extras before downgrading.
ClickFunnels vs Systeme.io: Pricing Showdown
The most common comparison — and the one that matters most to budget-conscious creators.
| Feature | ClickFunnels Basic ($147) | Systeme.io Unlimited ($27) |
|---|---|---|
| Websites | 1 | 1 |
| Funnels | Unlimited | Unlimited |
| Email contacts | 5,000 | 5,000 |
| Online courses | Unlimited | Unlimited |
| Members | 1,000 | Unlimited |
| Affiliate program | Yes | Yes |
| Order bumps & upsells | Yes | Yes |
| Custom domain | Yes | Yes |
| Workflow automation | Yes | Yes (basic) |
| A/B testing | Yes | Yes (Pro plan) |
| Shared funnels | Yes (limited) | No |
| SMS marketing | No (Pro plan only) | No |
| Email sequences | Yes | Yes |
| Annual cost | $1,764 | $324 |
| 5-year savings | — | $7,200 |
For most creators and small businesses, Systeme.io offers 90% of ClickFunnels Basic's features for 18.4% of the price.
Compare Systeme.io's free plan and see for yourself →
Final Verdict: Is ClickFunnels Worth $147/mo?
ClickFunnels is excellent software. Russell Brunson's framework is brilliant. The template library is unmatched. The community is marketing-savvy and active.
But for 80% of creators reading this, the ROI doesn't justify $147-$497/mo. You can:
- Build your first $5k-$50k/month business on Systeme.io for $0
- Run all the funnels, emails, courses, and affiliate programs you need
- Reinvest the $3,000-$5,000/year you save into paid ads, content, or hiring
When to actually pay for ClickFunnels:
- You're running 5+ funnels with complex upsell logic
- You have a marketing team that needs collaboration
- You're an agency serving funnel clients
- You're doing $50k+/month and need premium support
For everyone else, start with Systeme.io. If you ever genuinely outgrow it, migrate to ClickFunnels.
Start your free Systeme.io account →
Or go pro with ClickFunnels 2.0 if you fit the "should pay for ClickFunnels" criteria →
Conclusion
ClickFunnels pricing in 2026:
- Basic ($147/mo): For serious solo marketers running multiple funnels
- Pro ($297/mo): For small teams and agencies (3 sites, 5 users)
- Funnel Hacker ($497/mo): For multi-brand operators with 15+ team members
All three plans include everything you need (email, funnels, courses, affiliate program) — no essential add-ons required. The expense is justified for serious marketers who run complex funnels and benefit from ClickFunnels' specific approach.
If you're starting out or running a simple creator business, use Systeme.io's free plan and save $1,800-$5,800/year without sacrificing essential features.
If you're ready to invest in ClickFunnels, start with the 14-day trial, validate with a real funnel, and pay annually to save 9%.
Pick the tool that matches your stage. Don't buy ClickFunnels because Russell Brunson's YouTube videos convinced you that you "need to be a Funnel Hacker." Buy it because your business has grown to the point where $147/mo is the cost of doing more business.
Try ClickFunnels 2.0 risk-free for 14 days →
Or compare with Systeme.io's free plan first →
The smart move is to start free, validate your funnel, and only upgrade to premium tools when revenue justifies the spend.
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