Moving from hourly billing to a productized package feels like a big leap. In practice, it is a small structural change with a significant commercial effect.
Here is how to price your first package correctly.
Start with a service you have delivered three times
Do not build a package around something aspirational. Build it around something you have done before, where you know the scope, the common complications, and roughly how long each phase takes.
Three deliveries is enough to identify the pattern. One is not.
Calculate your real time cost
Add up the total hours you have spent on similar projects, including client communication, revision cycles, and project management. Not just development time. Everything.
Then add twenty percent. That twenty percent is for the things that are always slightly different between projects.
Multiply by your target rate
Not your minimum acceptable rate. Your target rate. The rate that reflects what the work is worth and where you want your business to be.
That number is your price floor. The package should be priced at or above this floor.
Check against the market and the client's value
What would it cost this type of client to do this work without you? What is the outcome worth to them?
If your floor is below both of those numbers, you have pricing room. Use it.
Define the scope with surgical precision
The package only works if the scope is clear. Every deliverable listed specifically. An explicit list of what is not included. A change order policy for additions.
Vague scope is not a package. It is a project with a fixed price, which is the most dangerous pricing structure in freelancing.
The Solopreneur AI Toolkit includes prompts for building service packages, writing scope descriptions, and presenting pricing professionally. EUR 12.
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