The entire world is in a state of despair since the beginning of the year. The COVID-19 pandemic has left everyone helpless. It has affected people in every which way possible. You can’t go out of your house; other people can’t come to see you, offices have been shut and practically every other place too. In these times, conducting businesses has been nearly impossible.
Even though you can’t conduct the regular business you used to, you can always make things work virtually. And when it comes to market your mobile application, you can utilize the benefits of Digital Marketing. Harnessing the power of digital marketing can prove to be a great way to keep your mobile app’s reach to the audiences alive.
We have come up with 10 ideas that will help you with better marketing for your mobile app
1.Let Go of Traditional Marketing Methods
Traditional Marketing is great when it comes to mobile apps. Putting up ads on TV, radio, and print media can get your app a lot of eyes. Most of these methods require human influence. With almost all of the industries being shut, radio and any kind of print media will not help your marketing. However, if you have a video ad ready for your app, or if you can create one, you can always try and put that video ad on TV. Especially in these times, when a majority of people around the world are watching television more than before, you could gain some benefits on marketing of your app.
Eliminating other traditional marketing methods can help you refine your focus on just television marketing
With a lot of people watching TV more than before, your app is bound to reach a lot of viewers
2.Harness The Power of Social Media Marketing
Since a majority of the world population is at home, digital platforms have gained a lot of business. Especially social media platforms. And this is the best opportunity to gain as many benefits as you can for your mobile app. Social media integration is one of the best ways to let your app be visible to people. Platforms like Instagram, Facebook, and Snapchat can be good areas to target a large group of audience.
Integrate your app with top social media platforms to create a larger online presence
Put up paid ads on Instagram to target a specific group of audience
3.Email Marketing
Covering as much ground online as possible will only be a benefit for you and your app. Emails can be an excellent way to reach your users better and retain them in these times. Send out email communications regarding the current scenario and what you are doing to let that not affect the user’s way of accessing your app. Provide them with offers that can be availed if they invite other people to download your app. This can be very helpful in increasing your app’s user base.
Communicate to your customers through emails to mark your presence
Provide offers and benefits that users can avail on inviting other people to download your app
4.Take This Time to Enhance your App
When the world was still out there, you would hardly get a chance to sit back and get your hands on a new skill or hobby. Since you have the time now, invest it in learning new ways in which you can make your app even better. This will prove to be beneficial for both you and your app’s users.
It will improve the performance of your app
A better app ensures a greater user engagement
5.Provide In-App Offers
Providing in-app offers to your existing users can ensure increased app usage. If you have an app that allows online shopping, give the users intriguing offers such as a certain percentage of discount on adding a product to their cart, keeping it throughout the lockdown, and then ordering it once the deliveries services are back on the road. This way, your users will scroll through your app in order to get their favorite products on discount.
In-app offers are a great way to retain your customers
It also ensures a consistent, if not higher, app usage
6.Webinars and Podcasts
Any app user, in one way or another, would be interested in knowing the history behind the app they are using. There is always a level of curiosity in such cases, even if that application is not one of their favorites. Creating webinars and podcasts can be an excellent way to put your story across to attract more potential users. People highly tend to use a product if they know the backstory of it than using the ones they don’t know much about.
Collaborate virtually with podcasters who have a strong influence on the web
This will have a greater impact on your users and also any potential users
7.Go Live on Social Media Platforms
Social media lives are the new and one of the most efficient ways to connect with followers, and in your case, your users. Even if you don’t have a larger following, you can always go live with someone who does. This method is one step ahead of the podcasts. With live sessions, not only can you talk to your users, but they can also talk to you. And if you are going live with someone, you can always make it seem like an interview, and also allow your users to ask questions to you.
This is one of the best ways to engage with your users on a deeper level
Face to face conversations will give you a chance to introduce them and other potential users to your app and any new features you may have built
8.App Store Optimization
Take some time to optimize your application and make it appear more frequently on the app store searches. This will give your app higher visibility and will allow room for potential downloads.
Ensures higher visibility and potential downloads
Can increase the chances of your app being recommended by the app store
9.Relief Campaigns
Since the pandemic has hit, many people are in need of a lot of daily essentials which they either can’t afford, are not allowed to go out and buy it for themselves. Partner up with relief groups and organize relief campaigns. You can ask your users to donate whatever they can, through your app, and also invite other people to do so.
This is a good way to make use of your app to help the people in need
It will also put your app in front of a lot of new people
10.Ad Spots
Lastly, to promote your app and make it reach new potential users, you can buy ad spots on different websites or blog sites. You can buy a spot on a website and pay according to the visibility you want. You can also reach out to bloggers and ask them to display your ad on their posts. This will extend the visibility of your app a little more.
Paid ad spots are very easy to find and can be utilized as per your needs
Asking bloggers to put your ad on their posts can open up your app to newer sets of audiences
Conclusion
During these times, when almost everyone is locked out in their homes, there isn’t much you can do when it comes to physical work. But since you have the internet at your disposal, you can utilize it the way you want and boost the user base of your mobile app by trying out different means of online marketing. You can use any number of the ideas listed here, or you can mix and match them as per your needs to ensure that your app stays reachable and relevant even in times of crisis.
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