Originally published at amanurrahman.com
If you're running a Shopify store and pricing out a move to WordPress, the honest answer is: it depends heavily on your store size, but most stores pay somewhere between $1,000 and $30,000. This post breaks down exactly why the range is so wide, what you actually get at each price point, and how to avoid the hidden costs most agencies don't mention until the invoice arrives.
Quick Answer
Shopify to WordPress (WooCommerce) migration typically costs $1,000–$5,000 for a small store with under 100 products and a standard theme, $5,000–$15,000 for a mid-size store with custom features and full SEO redirect mapping, and $15,000–$30,000+ for large or highly customized stores with thousands of SKUs, integrations, or subscription products. DIY migration tools alone cost $70–$500 but don't cover theme setup, app replacement, or redirects.
Why Store Owners Are Leaving Shopify in 2026
The decision rarely comes down to one single complaint — it's usually a combination of rising costs and shrinking control:
- Transaction fees add up fast. If you're not using Shopify Payments, Shopify charges 0.5%–2% on every sale on top of your monthly plan. A store doing $50,000/month in revenue can lose $500+ a month just in transaction fees.
- Monthly plans keep climbing. Shopify plans generally run $39–$399/month before you add paid apps for basic functionality. WooCommerce itself is free — your only recurring cost is hosting, typically $10–$30/month.
- You don't fully own the store. On Shopify, your data lives on their servers under their rules. With WooCommerce on WordPress, the codebase, database, and hosting environment are entirely yours.
- Customization has a ceiling. Shopify restricts what you can change without expensive apps or Shopify Plus. WooCommerce is open-source, so custom checkout flows or deep integrations are possible without platform permission.
Shopify to WordPress Migration Cost by Tier
| Tier | Store Profile | Typical Cost | Timeline |
|---|---|---|---|
| DIY (tool only) | Under 50 products, no custom apps | $70–$500 + hosting | 1–3 weeks |
| Small store | Under 100 products, standard theme | $1,000–$5,000 | 2–3 weeks |
| Mid-size store | 100–1,000 products, custom design, redirects | $5,000–$15,000 | 3–6 weeks |
| Large / complex | 1,000+ products, subscriptions, integrations | $15,000–$30,000+ | 6–12 weeks |
The data transfer itself is rarely the expensive part. What actually drives the invoice up is everything around the data: theme rebuilding, replacing paid Shopify apps with WooCommerce equivalents, and protecting your SEO rankings through the transition.
What Actually Drives the Price
- Product catalog size and complexity — a 2,000-product store with dozens of variant combinations takes far longer to map correctly than a simple 50-product store.
- Shopify app replacements — every paid app powering a feature (reviews, loyalty, shipping calculators) needs a WooCommerce equivalent. Some map directly; others require custom development.
- Payment gateway reconfiguration — moving from Shopify Payments to Stripe or PayPal on WooCommerce needs proper setup and testing.
- SEO redirect mapping — every changed URL needs a 301 redirect. Skipping this is the single biggest cause of ranking loss after migration.
- Custom features — subscriptions, wholesale pricing, or ERP integrations all add development time.
- Hosting — WooCommerce needs reliable hosting; this is an ongoing cost, not part of the one-time migration fee.
DIY vs. Migration Tool vs. Hiring a Developer
| Approach | Best For | Pros | Cons |
|---|---|---|---|
| Fully DIY | Very small, technical owners | Lowest cost, full control | Steep learning curve, high SEO risk |
| Migration tool | Small-to-mid stores | Automates data transfer, cheap | Doesn't touch theme, apps, or redirects |
| Freelancer/agency | Revenue-generating stores | Full scope handled, tested launch | Higher upfront cost |
If your store makes real revenue, DIY usually costs more long-term — a botched redirect strategy alone can wipe out 30–50% of your organic traffic.
Hidden Costs Most Guides Skip
- Customer password resets — Shopify's encryption means passwords can't transfer; customers need a reset email after launch.
- Manually recreated pages — About, Contact, FAQ pages usually need to be rebuilt manually in WordPress.
- Ongoing hosting — $10–$30/month minimum, separate from the migration fee.
- Premium plugin licenses — WooCommerce equivalents of your Shopify apps often carry annual fees.
- Contingency buffer — budget 15–20% extra for unexpected issues.
Real-World Cost Examples
Small boutique store: 40 products, standard checkout, escaping Shopify fees. Cost: $1,500–$3,000. Timeline: 2–3 weeks.
Mid-size store with subscriptions: 300 products, subscription products, custom checkout, 3 apps to replace. Cost: $8,000–$14,000. Timeline: 5–8 weeks.
Large catalog with ERP integration: 2,000+ products, wholesale pricing, ERP sync. Cost: $20,000–$30,000+. Timeline: 8–12 weeks.
How to Get an Accurate Quote
Quotes for the "same" migration can range from $3,000 to $80,000 between vendors. Before accepting one, ask:
- Does this include full 301 redirect mapping for every URL?
- Are all my Shopify apps accounted for, and how will each be replaced?
- Is there a staging environment, or will this be built on my live store?
- How many days of post-launch monitoring are included?
- What happens to my customer accounts and passwords?
Bottom Line
Shopify to WordPress migration cost isn't really about the data transfer — it's about how much of your current store's functionality has to be rebuilt, and how carefully your SEO is protected along the way. A small store can realistically move for $1,000–$5,000; a store with subscriptions or thousands of SKUs is more realistically $10,000–$30,000+.
Full pricing tables and FAQ in the original post: https://amanurrahman.com/blog-post/shopify-to-wordpress-migration-cost
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