At AshiR Core, we started with a simple question:
What if people could see their food before they order it—right on the table?
That’s how AshiR was born — an AR-powered food-tech startup built in Armenia using WebAR technology to create immersive dining experiences without the need for apps.
The Idea
It was founder Milad Eskandari who first noticed how often people in restaurants hesitate, misorder, or feel unsure about what they’re getting.
With co-founders Amirreza Moradian (UX/UI & content strategy) and Ebrahim Ashoori (operations & business lead), we turned this problem into a product.
What AshiR Does
Using a simple QR code on a table, customers can:
Launch the menu in their phone browser
See 3D models of dishes right on their table
Interact, rotate, and preview the food before ordering
No app. Just browser + WebAR = instant delight.
But We Didn’t Stop There
AshiR is now more than just an AR menu.
We’re building a full platform:
Restaurants get their own management panel
They can edit/update menus in real-time
Customers can place orders directly in-platform
A built-in AI assistant helps manage, answer, and optimize flow
Where We Are Now
Live in Yerevan, Armenia
Partnering with local restaurants
Registered on F6S
Preparing to expand across Georgia and Eastern Europe
Want to Collaborate?
We’re actively looking for:
Investors passionate about food-tech
Writers or journalists who want to tell stories from the edge of physical & digital dining
Visit us: https://ashircore.com
Email: info@ashircore.com
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