Optimize Shopify Store Without SEO App

If you are tired of Shopify SEO apps, this post is for you. If you don't know why people want to have less number of app on their Shopify store, then the reason is - they make your store load slow, and you certainly lose money when your product pages load slower than your competitors'.

Okay, let's get to the business.

Shopify SEO Best Practices

If you really want to get rid of SEO apps, then you must keep these following points in mind, while upload products to Shopify Store specially.

If you are planning to launch your Shopify Store, then you can leverage the full benefits of this post, otherwise, if your store is already live, then you can make changes to your store and make sure that you follow these best Shopify SEO practices while uploading new products.

1. Perform Keyword Research for Each Product (SEO)
2. Compress your images locally before upload (Performance)
3. Rename images accordingly (SEO)
4. Add alt tag to your product images (SEO)
5. Make your Product description scannable (UX)
6. Design Product page for better experience (UX)
7. Don't have email opt in product pages (UX)
8. Don't have Express Checkout on Product pages (UX)
9. Add Schema Markup on product page (SEO)
10. Add Open-graph Microdata Tags for Product page (SEO)
11. Use Lang attribute (SEO)
12. Create Internal Links (SEO)
13. Use Shopify OS 2.0 Theme (Performance & Security)
14. Use Shopify Sales Channels for More Visibility (SEO)
15. Hire Affiliates Through Affiliate Networks

Product Images are Important

Here is another thing that you cannot manage once you have uploaded your products easily, that are images. So, compress images, rename them according to your product, and don't forget to perform keyword research for each product if you want visitors from search engines.

Optimize for Small Screen First

Believe me or not. All the stores I have worked with, get more traffic and sales from small screen. I would always start theme design and performance optimization for small screen first and then desktop.

Choose Shopify Theme for Small Screen

There are two things that have noticed recently, there are a few Shopify themes that give you options to upload images for mobile too and also render content separately for mobile devices.

There are just a few themes that use modular design approach to building theme. This is important, because the modular design pattern only loads required files and assets, and that makes your pages load faster and code becomes easily maintainable.

I am a lazy person, I don't like to work, but if you really need a Shopify SEO Expert.

Thanks, Happy Coding!!