Ievgenii Gryshkun

Posted on Jun 13 • Originally published at angeo.dev

Magento AI Brand Visibility: Does ChatGPT Recommend Your Store?

#magento #ai #seo #php

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Short answer: when your customers ask ChatGPT, Claude or Perplexity "where should I buy this?", you currently have no idea whether your store appears in the reply. Angeo AEO Brand Visibility is a free, open-source Magento 2 module that measures exactly that: it runs brand-probing prompts across the five major AI models and scores your real-world AI brand visibility from 0 to 100.

Search no longer means only Google. More buying research now starts inside an AI assistant that returns one synthesized answer naming a few stores. AI Engine Optimization (AEO) is the work of making sure your brand is one of those names — and this module tells you, in minutes, whether it is.

Why AI brand visibility matters for Magento merchants

AI answers are winner-takes-most. Where a search results page lists ten links, an AI assistant usually names two or three stores. If you're not in that shortlist, you're invisible to that buyer — there is no "page two". Traditional SEO tools can't see this: they measure rankings, backlinks and crawl health, not what a model actually says when prompted. That blind spot is what AEO Brand Visibility closes.

How Magento AI brand visibility tracking works

You set your brand name, domain, category and a few top products. The module sends natural shopping prompts — "What are the best online stores to buy {category}?", "Tell me about {brand}", "Compare {brand} with similar stores" — to every enabled AI provider. Each response is analysed for five signals, scored, cached and saved to a history log so you can watch the trend over time.

Supported AI providers

Provider	Why it's included	Free tier?
ChatGPT (OpenAI)	The most-used assistant; the default benchmark for AI recall.	No
Claude (Anthropic)	Strong reasoning; common for research-style queries.	No
Perplexity	Live web search — best signal for what the internet says about you now.	No
Gemini (Google)	Tied into Google's ecosystem; generous free tier.	Yes
Groq	Fast, free Llama hosting — ideal for zero-cost testing.	Yes

Start with the free providers (Gemini and Groq) to validate your setup at zero cost, then add paid providers for the most commercially relevant picture.

The five visibility signals

Mentioned — your brand or a configured alias appears anywhere in the answer.
Recommended — the model actively suggests you (recommendation language near your mention, or you appear in a ranked list).
URL cited — your domain is referenced in the response, the strongest trust signal.
First result — you appear in the first quarter of the answer, i.e. top-of-mind.
Positive sentiment — favourable language sits close to your mention.

Each signal is weighted and combined into a single 0–100 score with an A–F grade.

What you get in the Magento admin

Run Audit — one click queries every enabled model and shows live scores, per-provider chips and signal rates.
Statistics & trend chart — average, best and worst scores plus a score-over-time graph from your fresh (non-cached) runs.
Audit History — your recent runs, each expandable to the full prompt-by-prompt detail.
Action Plan — a prioritised, time-bounded roadmap of what to fix first.
Single Query Tester — send one prompt to one provider and inspect the raw response.

Automate it: CLI, cron and CI gates

AI brand visibility drifts as content, reviews and the web change, so the module ships a CLI command and a cron job — and it can fail a CI build if your score drops below a threshold.

# Run a full audit across all enabled providers
bin/magento angeo:aeo:brand-visibility

# Force fresh queries (bypass the cache)
bin/magento angeo:aeo:brand-visibility --refresh

# Test a single provider / prompt
bin/magento angeo:aeo:brand-visibility --provider=perplexity --prompt=brand_direct

# Machine-readable output for dashboards
bin/magento angeo:aeo:brand-visibility --format=json

# Gate a pipeline: exit 1 if the score falls below 60
bin/magento angeo:aeo:brand-visibility --fail-on=60

Built to extend angeo/module-aeo-audit

AEO Brand Visibility plugs into angeo/module-aeo-audit as a live-signal checker, sitting alongside the 15 built-in technical checks (robots.txt, llms.txt, structured data and more). Your brand-recall score becomes part of the same unified AEO report — one command, one dashboard, technical and real-world signals together.

Security & privacy

Provider API keys are stored with Magento's encrypted backend model and never written to logs. Outbound calls are HTTPS-only and don't follow redirects, admin endpoints are protected by ACL and form keys, and all AI-provider text is escaped before rendering. Serialization uses Magento's SerializerInterface throughout.

Installation

composer require angeo/module-aeo-brand-visibility
bin/magento setup:upgrade
bin/magento setup:di:compile
bin/magento cache:flush

Then open Stores → Configuration → Angeo AEO → Brand Visibility, add at least one provider API key, set your brand name and domain, and hit Run Audit.

How to improve your AI brand visibility score

Low mention rate? Publish an llms.txt file (angeo/module-llms-txt) and keep your store name consistent across every page.
Domain not cited? Strengthen backlinks and reference your canonical URL in structured data and llms.txt.
Not being recommended? Improve product content quality and implement review schema.
Appearing late in answers? Build topical authority with category-focused content.

FAQ

Is the module free? Yes — MIT licensed. You only pay for the AI provider usage you choose, and you can run it entirely free using the Gemini and Groq free tiers.

Which AI models does it check? ChatGPT, Claude, Perplexity, Gemini and Groq. Enable any combination.

Will audits cost a lot in API fees? Not if configured sensibly. Results are cached, you control how many prompts run, and total queries equal enabled providers × active prompts.

What Magento versions are supported? 2.4.6, 2.4.7 and 2.4.8 (Adobe Commerce and Mage-OS), PHP 8.2–8.4. Requires angeo/module-aeo-audit v3.0+.

How is this different from SEO tools? SEO tools measure rankings and crawlability. This measures what AI assistants actually say when asked shopping questions.

AI assistants are already recommending stores in your category — the only question is whether they're recommending you. Install angeo/module-aeo-brand-visibility, run your first audit, and find out in minutes. You can also run a free 30-second AEO audit.

Originally published at angeo.dev.

Top comments (1)

Mustafa ERBAY • Jun 13

“The missing piece has been answering a much simpler question: When someone asks an AI assistant where to buy products in my category, does my brand actually appear?”