Forms. Password rules. Email verification loops.
All before you see what the product actually does.
The last time you tried a new app, you were probably curious - maybe even excited.
And then, bam. You hit the wall.
This is not a small UX annoyance.
It is a serious business problem called entry friction, and it starts damaging your product’s chances of success from the very first click.
Demanding identity too early hurts activation.
Treating access as a separate, temporary concept leads to better UX, cleaner signals, and healthier products.
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