Learning SEO can feel like solving a complex puzzle, especially if you’re not familiar with computers. To make it even trickier, different platforms require different SEO strategies.
Both traditional websites and ecommerce sites need SEO to attract visitors. If done right, SEO can bring steady traffic without paying for every click. In fact, 43% of ecommerce traffic comes from organic searches on Google!
Let’s break down the differences and how each works:
What is Traditional SEO?
Traditional SEO helps informational websites rank higher on search engines. This includes blogs, news portals, and educational sites. The goal is to attract people looking for knowledge or resources.
Focus Areas: Quality content, valuable links, and a great user experience.
Success Metrics: Traffic volume, engagement (time on site, bounce rate), and brand awareness.
What is E-commerce SEO?
E-commerce SEO aims to boost sales and conversions for online stores.
Focus Areas: Transactional keywords (like “buy diamond earrings”), optimized product descriptions, and customer testimonials.
Success Metrics: Conversion rates (how many visitors become paying customers).
Key Differences Between Traditional & E-commerce SEO
1. Keyword Intent
Traditional SEO: Focuses on informational keywords (e.g., “history of diamonds”).
E-commerce SEO: Prioritizes transactional keywords (e.g., “buy diamond earrings Chicago”).
2. Content Strategy
Traditional SEO: Blogs, articles, and news posts.
E-commerce SEO: Product descriptions, buying guides, and reviews.
3. Technical Details
Both types need mobile-friendly, fast websites. However, e-commerce SEO emphasizes:
Optimized product pages with high-quality images.
Easy navigation filters (size, color, material).
A secure checkout process to reduce cart abandonment.
4. Image Optimization
Traditional SEO: High-quality images with alt text.
E-commerce SEO: High-res images from different angles, and detailed alt text for better search visibility.
5. On-Page Optimization
Traditional SEO: Focuses on general information and blog posts.
E-commerce SEO: Targets product descriptions, titles, and categories to help buyers find products.
6. Content Freshness
Both need regular updates.
Traditional SEO: New articles or updates on trending topics.
E-commerce SEO: Updated product details, prices, and promotions.
7. Internal Linking
Traditional SEO: Links between related blog posts or pages.
E-commerce SEO: Links between product pages, categories, and related blog content to guide users through the site.
Boosting Your E-commerce SEO Success
Use Long-Tail Keywords: These specific phrases have less competition and better conversion potential (e.g., “handmade rose gold earrings Chicago”).
Add Structured Data: Helps search engines show detailed product info like prices and reviews.
Optimize for Mobile & Voice Search: Ensure your site is mobile-friendly and use natural language for voice searches.
Encourage Customer Reviews: Positive reviews build trust and influence buying decisions.
Retargeting Campaigns: Remind visitors about products they viewed but didn’t buy.
Local SEO: If you have a physical store, optimize for local searches by updating your Google Business listing.
Traditional SEO Success Strategies
Topic Clusters: Create content hubs around core topics with linked articles.
Broken Link Building: Find and replace broken links with your relevant content on other sites.
Mobile-First Design: Ensure your website works perfectly on mobile devices.
Useful SEO Tools
Free Tools
Google Search Console: Monitor website performance and keywords.
Google Keyword Planner: Find keyword opportunities.
Google Analytics: Track traffic and user behavior.
Paid Tools
Ahrefs: Advanced keyword research and competitor analysis.
SEMrush: Comprehensive SEO suite.
Screaming Frog: Identify technical issues on your site.
Yoast SEO: Helps optimize WordPress sites.
Example of E-commerce SEO: VedaOils
VedaOils, a leading manufacturer and supplier of carrier oils and essential oils in India demonstrates effective e-commerce SEO strategies. They prioritize transactional keywords like “buy essential oils online” and “carrier oils bulk supplier in India” to attract purchase-ready customers. Their product pages feature detailed descriptions, high-resolution images from various angles, and customer reviews, enhancing user experience and boosting conversions.
Additionally, VedaOils maintains a blog with informative buying guides and DIY skincare recipes, enriching their content strategy. By leveraging structured data and optimizing for mobile users, VedaOils ensures a seamless shopping experience, contributing to high search rankings and increased sales.
Final Thoughts
Good SEO helps people find your site easily. Understanding search engine behavior and your customers’ needs is key. With the right approach, you can improve your ranking and grow your business. For expert guidance, consider traditional or e-commerce SEO services to achieve the best results!
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