eCommerce software providers can access data from their clients' online stores if connected to the platform they are based on. One of the most popular platforms among e-sellers is Magento. Software vendors access data from its stores by connecting to its API (application programming interface), which helps them manage store data for their needs.
Magento is a popular eCommerce platform that currently powers more than 200,000 online stores. In the US alone, it serves more than 60,000 merchants; in the UK and Netherlands, about 13,000 stores; Germany has 10,000 merchants using Magento; and Brazil has 6,000+. As many software vendors work with merchants who use this platform to help them organize and get more out of their e-stores, it's clear that there is a large customer bank for other similar companies to tap into.
This article explores the Magento API and how to integrate it with your eCommerce software. We'll demonstrate how to access all data related to Magento orders.
The Meaning of Magento API
An application programming interface (API) is a set of programming instructions that allow two computer programs to communicate with each other. For instance, the Magento API allows third-party devs to build applications and services that can communicate with the Magento without knowing how it works.
Magento's APIs, including SOAP and REST, provide developers with a robust toolset for quickly creating integrations with custom data. Both APIs allow developers to utilize the full functionality of HTTP protocols to perform the neccessary requests and receive responses. The SOAP protocol uses XML message formatting so that devices can communicate across platforms. At the same time, REST API offers specific functions that employ HTTP headers combined with verbs like "POST", "PUT", "GET", or "DELETE". Additionally, endpoints (URIs) are identified in Magento's REST API setup. As a result, developers can leverage these powerful tools to efficiently integrate custom data into their products.
What Order Data Can You Get from Magento
Data from shopping platforms like Magento can be used for various purposes.
- Order information retrieved from the Magento eCommerce platform may include the following:
- The customer's name, last name, and identification number, etc.
- Billing, shipping, and contact information, including postcodes, phone numbers, email addresses
- Payment methods
- Shipping methods
- Ordered product info such as order ID, name, and price.
How Different Software Can Use Magento e-Store Order Data
With access to Magento order data, inventory management software can automate the process of inventory synchronization for Magento online store owners.
Marketing automation systems can send personalized emails to online store customers by using order data related to customer info and ordered products. These emails include new items, discounts, offers, and recommendations; abandonment cart notifications; special prices on the top products; and notifications about items added to a customer's wish list.
Marketing automation software and cart abandonment software, for example, can notify Magento online store clients about their orders and made purchases. Chatbots can track cart abandoners by sending them automated messages related to their abandoned shopping carts.
How to Build Magento Order API Integration
Integrating with Magento requires money, time, and specialized developers. It also involves setting up infrastructure, developing integrations, and ensuring that maintenance and upgrades are seamlessly carried out.
You can build Magento integration yourself, or hire freelance developers. In case you want to save your money and time and don't care about integration support, you can use a third-party integration solution like API2Cart. It provides a unified eCommerce API that allows integrating different software with 40+ eCommerce platforms, including Magento.
The company provides a lot of API methods for efficiently managing orders, taxes, products, prices, and other data.
For instance, you can access Magento orders with the help of the following options:
Webhook for order.add event. To be notified when a new order is placed, set up a webhook for order.add event.
Order.list method. This method allows tracking of new orders easily and filters them by parameters such as id, store id, or customer id.
It is possible to test the service with no limits for a month and understand if is the best solution for Magento Order API integration.
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