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Apogee Watcher
Apogee Watcher

Posted on • Originally published at apogeewatcher.com

Watcher's Free plan rolling out ahead of full launch

We are still in private beta, but as of today you can sign up without a credit card and start on the Free plan. You get a real organisation, one site, and the same PageSpeed Insights–backed testing as we will have on paid plans.

We want more real URLs and real feedback beyond our closed private beta testers and we'd love your feedback. However, this is not a test or a temporary offering, we will always have a free plan for developers, freelancers and people with no need for the features of paid plans.

What the Free plan includes

  • One website to monitor.
  • 15 PageSpeed tests per month, including manual runs and scheduled checks.
  • 14 days of result history.
  • Monthly schedules only. If you need weekly runs, you will need a paid plan.
  • Email alerts when budgets fail (no Slack or other channels on Free).
  • One user in the organisation—built for solo evaluation.
  • Fully working plan within those limits: you are not locked to read-only while your subscription is active.
  • Lab metrics and CrUX in results where Google provides field data, same as elsewhere in the product.

What the Free plan does not include

Free is for monitoring and alerts for a single domain with a basic set of features. It does not bundle PDF export, white-label branding on reports, REST API access, the leads prospecting tools, or AI Insights. You still get full PageSpeed Insights lab metrics and CrUX field data where Google provides it—the difference is the extras for export, client-ready delivery, integrations, and AI-guided next steps.

See the pricing page for which plan includes what. In short:

  • AI Insights — Prioritized, fix-oriented guidance from your PageSpeed results. Available from Personal upward; not on Free. Where your plan includes it, monthly usage follows the same ceiling as your PageSpeed test allowance for that tier.
  • PDF reports — Downloadable client-ready reports. From Professional upward (not on Personal or Starter).
  • White-label reports — Your branding on reports. From Professional upward, alongside PDF-capable tiers.
  • REST API access — Integrate monitoring data with your own systems. Agency and Enterprise on our public pricing; smaller tiers do not include API access.
  • Leads management — Prospecting pipeline (capture leads, analysis, campaigns). Agency and Enterprise.

Signup today

If you have more than one site, sign up today and you will be eligible for a time-limited trial on a paid tier as we make progress with our launch.

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