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Ashkan Rajaee
Ashkan Rajaee

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Kroger Is Cutting 3,000 Corporate Jobs. The Real Target Is Layers, Not Just AI.

On October 12, Kroger told employees it plans to eliminate about 3,000 corporate roles over the next three years. Bloomberg reported that is roughly 37% of about 8,200 corporate employees, and one of the largest cuts in the company's 143-year history. The grocer cut nearly 1,000 corporate jobs last year.

In a memo, CEO Greg Foran wrote that Kroger has "more layers, more handoffs and more overhead than we need." He also wrote that the company must "take advantage of technology" and reduce duplicative work. Kroger has not said which departments or roles are affected and expects to share details in the coming months.

Those are the facts as reported. Everything below is my opinion.

My position: the headlines frame this as an AI story, but the memo reads like an organization story. Layers and handoffs are management choices, and technology only makes it easier to finally act on them.

Why I read it this way

Look at the language. Layers. Handoffs. Overhead. None of those words describe a machine replacing a person. They describe a company that built too many steps between a decision and a result.

Technology matters here, because it can remove some of those steps. But a tool cannot decide that a level of management is unnecessary. People decide that.

The risk of calling it AI

When a layoff is explained mainly by AI, two things happen. Employees assume the tools are coming for their jobs, and trust drops. And leaders skip the harder question of whether the structure was ever right.

If Kroger ends up with the same slow decisions and fewer people, the cuts will not have worked, whatever tools it buys.

What other leaders can take from it

Map the handoffs before you cut anything. Count how many steps a decision takes and who touches it.

Be honest about the reason. If the goal is a flatter company, say so. If AI really replaces a task, say which one.

Invest in the people who stay. A leaner team needs better tools and clearer ownership, not just more work.

A fair counterpoint

To be fair, Foran has a case. Grocery is a thin-margin business facing Walmart, Costco and Amazon, and he wrote that savings will go toward lower prices, the shopping experience and frontline associates. A company that simplifies can compete better, and three years gives it time to do this carefully. I just think the public explanation matters. Employees at every company are watching how these decisions get described.

The payoff

Kroger's cuts will play out over three years, and the details are still to come. The lesson for any company is to fix the structure first. Through AI Rescue & Technology Consulting, TDZ Pro provides developers, DevOps, QA, and PMs vetted over years of delivery, on a top-1% talent bench, and I took a firm from $6M to $60M in under three years. Hiring well and keeping teams lean and accountable was the engine. Strong people with clear ownership beat extra layers every time.

Want help building a lean, accountable engineering team? Visit tdzpro.com.

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