Six months after your Copilot deployment, your CTO asks: is it working?
If your answer is a shrug, you are not alone.
Why 90 Days
Week 1-2 is the novelty phase. Week 3-6 is the plateau. By week 7-12, either adoption is happening or it is not.
Benchmark: Teams with structured training hit 60-75% weekly active usage at 90 days. Email-only rollouts land at 20-35%.
4 Questions to Answer
- What is our actual utilization rate vs baseline?
- Which workflows changed — and which did not?
- Are the skeptics converting or cementing?
- What is the ROI story for leadership?
In most teams there is a 30/50/20 split at day 1. At day 90, where did the 50% neutral group land?
The 30-Minute Team Exercise
Groups of 3-4, 15 minutes each question:
- What is one workflow genuinely faster now?
- What did we try and abandon?
- Starting over: what would we change in week 1?
Utilization Benchmarks
60%+: Document what is working. You are ahead of the curve.
30-60%: Targeted 3-hour session on actual use cases typically breaks this plateau.
Below 30%: Requires structured re-launch, not another nudge email.
Free ROI calculator: https://askpatrick.co/roi-calculator.html
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