If you're launching a SaaS product, getting the product live is only the beginning.
One of the biggest challenges for an early-stage SaaS is simply getting discovered. You can have a great product, a polished landing page, and a solid value proposition — but none of that helps if nobody knows you exist.
One strategy we've found useful is submitting SaaS products to relevant startup and product directories.
These directories can provide another place where potential users can discover your product. They can also create dedicated pages for your product, referral opportunities, brand mentions, and backlinks.
But there is an important distinction between good directories and simply submitting your website to hundreds of random sites.
We recently went through this process ourselves while working on InterviewAce, an AI-powered interview copilot. We submitted InterviewAce to a number of startup, SaaS, AI, and product directories.
In this article, I'm sharing seven of them that are worth checking out.
These aren't theoretical examples — InterviewAce is actually listed on each of these platforms.
What Should You Look for in a SaaS Directory?
Before jumping into the list, let's establish what makes a directory worth your time.
There are thousands of websites where you can submit a product. That doesn't mean you should submit to all of them.
When evaluating a directory, I'd look at:
- Is the directory active?
Check whether new products are actually being added.
A directory that hasn't been updated in years probably isn't going to provide much value.
- Does your product get its own page?
A dedicated listing is much more useful than simply having your URL buried in a giant list.
- Is the directory relevant?
A SaaS product should ideally be listed alongside other SaaS products, software, startups, AI tools, or products targeting a similar audience.
- Is there a real audience?
The best directories aren't just useful for SEO. They can also generate actual referral traffic.
- Is the listing permanent?
A permanent product page can continue generating discovery opportunities long after your initial submission.
- Tiny Startups
Tiny Startups is a launch and discovery platform focused on startups, indie makers, and early-stage products.
The platform currently promotes itself as a launch platform for "tiny" startups and says it has a community of more than 20,000 makers. It also offers permanent product listings and backlink opportunities.
What makes Tiny Startups particularly interesting is that a product doesn't simply disappear after launch. Listings have dedicated pages, and the platform also supports reviews and additional product discovery features.
Our InterviewAce listing
👉 InterviewAce on Tiny Startups
InterviewAce is listed as an AI-powered interview product, giving it a dedicated page that visitors can discover independently of the main InterviewAce website.
Why I like Tiny Startups
It's particularly suitable for:
SaaS products
AI tools
Indie projects
Developer tools
Early-stage startups
Products launched by small teams
If you're launching a small SaaS and don't have a huge marketing budget, this is one of the types of platforms I'd consider adding to your launch checklist.
- ListMySaaS
ListMySaaS takes a more focused approach: it's specifically built around SaaS products.
That's useful because topical relevance matters.
If you're building a SaaS product, being listed alongside other software products makes considerably more sense than being placed on a completely generic directory.
Our InterviewAce listing
The listing gives InterviewAce its own dedicated page within the ListMySaaS directory.
Why submit?
ListMySaaS is worth considering if you're building:
B2B SaaS
Consumer SaaS
AI SaaS
Productivity tools
Developer software
Marketing software
The main advantage here is simple: the directory is specifically about SaaS.
That's the type of contextual environment I prefer when building a product's online presence.
- EasyLaunch
EasyLaunch takes a slightly different approach from traditional startup directories.
Its positioning is straightforward: a clean directory of products that have recently launched, without the upvotes, comments, and popularity contests that dominate some other launch platforms.
That makes the site particularly easy to browse.
You can simply see what's new and discover products.
And importantly, the directory is active. When we checked it, InterviewAce was actually appearing among recently launched products.
Our InterviewAce listing
Why submit?
EasyLaunch is interesting if you want:
A simple launch page
Product discovery
Exposure to startup and tech audiences
A dedicated product listing
Another place where potential customers can find your product
I also like the simplicity.
You don't necessarily need to organize a huge launch campaign or convince hundreds of people to vote for you.
Your product simply gets another place on the web where people can discover it.
- MarketingDB
MarketingDB is another directory worth considering, particularly for products operating in the marketing, SaaS, and online-business ecosystem.
The important thing with platforms like this is that you're not just creating another random URL.
You're creating a page that describes your product in a context where other businesses and products are being discovered.
Our InterviewAce listing
Why submit?
MarketingDB can make sense for products such as:
Marketing SaaS
AI marketing tools
Analytics platforms
Growth tools
Productivity software
Business software
If your product overlaps with marketing or online business, this type of directory is especially relevant.
And if the platform asks you to place a badge or link back to the directory, evaluate that request on its merits rather than automatically accepting every badge request you receive.
Your website shouldn't become a wall of directory badges.
Pick the ones that actually make sense.
- DeepLaunch
DeepLaunch.io is another platform focused on product discovery, with listings covering AI, SaaS, marketing, productivity, automation, and other technology categories.
The directory has active product listings and continues to add products. For example, its current catalog contains recently listed products across AI and SaaS categories.
Our InterviewAce listing
Why submit?
DeepLaunch is particularly interesting if you're building an:
AI product
SaaS platform
Productivity application
Developer tool
Marketing platform
Automation product
The category relevance is the main attraction.
For an AI SaaS product, I'd rather have a listing on a platform that actively covers AI and SaaS than submit to dozens of unrelated general directories.
- ProductBurst
ProductBurst is another product discovery directory where you can create a dedicated product listing.
The concept is simple: give products another place to be discovered and provide founders with an additional page representing their product online.
Our InterviewAce listing
👉 InterviewAce on ProductBurst
That's the important part of this list.
We're not just saying:
"ProductBurst is a directory."
We're showing you the actual InterviewAce listing so you can see what a completed product submission looks like.
- PeakD
PeakD is a publishing and content platform where creators can publish and discover content across a range of topics.
It can also be useful as another place to establish a public presence for a product and create a dedicated page that points interested visitors toward the product itself.
Our InterviewAce listing
This is the exact InterviewAce page on PeakD, rather than simply the PeakD homepage.
Why consider PeakD?
PeakD is somewhat different from the dedicated SaaS directories above, which is actually part of the appeal.
When building an online presence for a new product, it's useful to have your product represented across different types of legitimate platforms rather than relying exclusively on one type of directory.
For an early-stage SaaS, that can mean a combination of:
SaaS directories
Startup directories
Product launch platforms
AI directories
Developer communities
Publishing platforms
PeakD fits into that broader ecosystem.
What We Learned From Listing InterviewAce
The biggest lesson from this process is that directory submissions shouldn't be treated as an SEO numbers game.
It's tempting to think:
"I need 100 backlinks."
I think that's the wrong objective.
A better objective is:
"I want to create more legitimate places where people can discover my product."
That's a very different strategy.
A good directory listing can provide several benefits at the same time:
Product discovery
Referral traffic
Brand exposure
A dedicated product page
Another online reference for your company
Potential search visibility
Potential backlink value
And some directories also provide useful secondary features such as reviews, badges, launch feeds, or community engagement.
Tiny Startups, for example, currently provides dedicated listings and review functionality, while EasyLaunch maintains an active feed of recently launched products.
Do-Follow vs. No-Follow Backlinks
One thing you'll notice when researching directories is that they don't all treat outbound links the same way.
Some provide standard links.
Others use nofollow, ugc, redirects, or other mechanisms.
So if you're specifically researching directories for backlinks, check the actual listing page and the actual HTML rather than trusting a directory's marketing copy.
But there's an even bigger point:
Don't judge a directory exclusively by whether its link is do-follow.
Google evaluates links in context.
A relevant product page on a real, maintained website can be useful for discovery and referral traffic even if the link itself doesn't pass traditional ranking signals.
The backlink should be a consequence of building a useful web presence — not the only reason you're there.
How I'd Build a Directory Strategy for a New SaaS
If I were launching a SaaS today, I'd approach this systematically.
Step 1: Build your submission assets
Prepare:
Product name
Logo
Short tagline
100–200 word description
Product screenshots
Website URL
Social profiles
Founder/company information
Once this is prepared, submissions become much faster.
Step 2: Find relevant directories
Look for:
SaaS directories
AI directories
Startup directories
Developer-tool directories
Product launch platforms
Industry-specific directories
Step 3: Prioritize quality
Don't submit everywhere.
Look at:
Recent activity
Relevance
Listing quality
Audience
Search visibility
Whether products get dedicated pages
Whether listings remain available
Step 4: Submit manually
I'd avoid blasting your website through hundreds of automated directory submission services.
Take the time to choose directories that actually fit your product.
Step 5: Track your listings
Create a simple spreadsheet:
Directory Submitted Listing URL Traffic Notes
Tiny Startups ✓ ✓ — —
ListMySaaS ✓ ✓ — —
EasyLaunch ✓ ✓ — —
MarketingDB ✓ ✓ — —
DeepLaunch ✓ ✓ — —
ProductBurst ✓ ✓ — —
Over time, this becomes your own distribution database.
Don't Stop at the Submission
Getting listed is only the first step.
Once your listing is live, there are other things you can do.
Share the listing
Add it to your launch announcement or social posts when appropriate.
Ask real customers for reviews
If the directory supports reviews, genuine customer feedback can make the listing much more useful.
Keep the listing updated
If your product changes significantly, update the description, screenshots, pricing, and categories.
Measure referral traffic
Don't assume that a directory is valuable just because it has a high domain authority.
Look at whether people actually click through.
Build relationships
Some of the best directories eventually become communities.
The relationship can be more valuable than the initial listing.
Final Thoughts
Directories aren't going to replace a good product, content strategy, community building, or customer acquisition.
But for a new SaaS, they can be a useful part of the overall distribution strategy.
The goal isn't to collect hundreds of backlinks.
The goal is to build a broader and more credible web presence around your product.
That's exactly why we submitted InterviewAce to platforms like Tiny Startups, ListMySaaS, EasyLaunch, MarketingDB, DeepLaunch, and ProductBurst.
If you're launching a SaaS, start with a small number of relevant directories.
Get the listings right.
Create useful product pages.
Track what actually sends visitors.
Then expand the strategy gradually.
Build something people want — and then make it easier for them to find it.
Top comments (0)